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The Sales Evangelist

Richie Norton, The Sales Evangelist, Start Something Stupid During this episode I had the privilege of interviewing Richie Norton who is the bestselling author of The Power of Starting Something Stupid. Richie is also the author of the #1 Amazon download –Résumés Are Dead and What to Do About It. He is an international speaker and consultant for the corporate growth and personal development industries, a social entrepreneur, and CEO and Founder of Global Consulting Circle.

Richie has been featured in Forbes, Businessweek, Young Entrepreneur, Huffington Post and other national publications both in print and online. The 2013 San Francisco Book Festival named The Power of Starting Something Stupid the winner of the business category and the grand prize winner of all book categories in its annual competition. In 2010, Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii.

Richie has shared the stage with bestselling authors such as Stephen Covey, author of The 7 Habits of Highly Effective People, Stephen M.R. Covey, author of The Speed of Trust and Kevin Rollins, former CEO of Dell Computers.

Richie received his MBA from the world’s #1 ranked international business school, Thunderbird School of Global Management.

Here are some of the major takeaways from our discussion: 

  • The 3 “T’s” of Stupidity.
    • Model T
    • Telephone
    • Twitter
    • All of these were once considered as a stupid idea, but overtime became amazing successes. If the inventors of these mentioned inventions did not pursue their dreams because they were stupid ideas, think of where the world would be now. Especially many great inventions which were once considered as only stupid ideas and look how much advancement we have made as mankind.
  • Gavin’s Law: Live to start, start to live. Life is short and none of us will know when it will be our time to go. Therefore it becomes requisite for us to take advantage of opportunities that are here for us. We must learn to take action, especially when we think that it’s “only a stupid idea”.
  • As a seller, you must truly believe in what you are selling and that it will bring value to your prospects. It must become your moral obligation to educate and let them know what you have to offer as a seller.
  • Strive not to let pride hold you back from going forth and taking action of your “stupid ideas”.
  • Whenever you are faced with the dilemma of starting a stupid ideas”ask yourself, will I regret this when I am 80?
  • Lean into stupid, don’t run from it.
  • You have to start to START, which stands for “Serve, Thank, Ask, Receive and Trust”
    • Service: Truly serve others and give service genuinely.
    • Thank: Be full of gratitude.
    • Ask: Ask for things that are “Mission Matching”. Offering them something that other’s needs.
    • Receive: Be willing to receive things from others, not just giving to others.
    • Trust: Trust the process.
  • Procrastinators are addicted immediacy and getting instance gratification
    • To overcome your procrastinating tendencies, each night take a 3X5 card and write down the five most important things you have to accomplish the next day. Work your way down the list and take it one task at a time.
  • Don’t take yourself too seriously that you don’t do anything. You have to take action.
  • However, do take your “ideas” seriously and don’t discount yourself. Know that you are unique and recognize that you have something to offer others with your unique personality.

Stay Connected with Richie:


Richie is also doing free 45 minutes strategy sessions. If you are interested, in a free session, connect with Richie via email at richie@richienorton.com.

Check out Richie’s book here:

Thank’s to Joseph Brown for making this episode possible:

Joseph Brown, Richie Norton, The Sales Evangelist

Connect with Joseph Brown 




About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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