Build A Reliable
Sales Foundation
A modern sales foundation training program designed to help sellers hit sales targets every month!
Why Take TSE Sales Foundation
The goal of every professional seller is to find potential customers, educate them about an offering that will solve a problem they are facing, and help them invest in the solution. But in the noisy climate of the modern business world, it is harder than ever to capture a sales prospect's attention and guide them through a complex sales process.
The TSE Sales Foundation program teaches sellers the habits, strategies, and systems that will equip them to ramp faster, increase sales revenue, and consistently meet quota. Sellers will learn the basics of B2B sales that are guaranteed to establish confidence in their selling abilities, especially if they are selling to small to medium businesses.
Using modern, real-world situations, sellers learn the principles of successful prospecting, proper use of social media in cold outreach, critical thinking skills, effective use of questions, meaningful strategies for conducting discovery calls, and principles of conversion to close more deals.
The TSE Sales Foundation course builds lasting sales habits through role-playing activities, weekly accountability, consistent communication, and live, instructor-led training sessions. This course promises to help sellers master the foundational sales skills that are the basis of repeatable sales success.
Sales Training Feature Highlights
Who Should Take TSE Sales Foundation Program?
TSE Sales Foundation program sales training program can help every seller improve their skills. Whether they are veteran sales professionals having years of experience or a brand new B2B sales development representative. It’s designed to serve sales professionals selling to medium-sized organizations, and the following types of B2B sellers:
- Business Development Representatives (BDR)
- Sales Development Representative (SDR)
- Inside Sales Representatives
- Outside Sales Representative
- Account Executives (AE)
- Full Cycle Sellers
- Account Representative
- Account Managers
How It Works
The TSE Sales Foundation program works because it’s designed with sellers’ long-term success in mind. Unlike traditional sales training programs that present information to sellers in a one-time setting, the TSE Sales Foundation program engages sellers using repetition and practice techniques that help them internalize the principles they learn. Unlike other sales training which is forgotten within days of delivery, TSE Sales Foundation increases retention and ensures readiness for B2B sellers by involving them in the sales training process and building lasting habits.
STEP 1: Watch Modules
Each week sellers are assigned specific modules to study, where they will watch the required videos, do the designated tasks. This should take no more than 30-60mins each week. We recommend watching a few videos each day.
STEP 2: Community
Sellers report on their progress to their assigned accountability partner, and engage with others in the cohort to expand the learning process beyond their own work. The community of other experienced sellers is also a great sounding board.
STEP 4: Implementation
Sellers will apply what they’ve learned to their own sales efforts each week. This real-world practice will solidify the principles, build lasting habits and internalize the sales training so as to maintain continual results.
STEP 3: Group Sessions
Sellers will participate in a live, 90-minute instructor-led cohort training session each week. The sales training will provide additional insights beyond the modules, clarify principles from each session, and demonstrate techniques that will help sellers develop confidence in their knowledge and abilities.
Length of TSE Sales Foundation Program
TSE Sales Foundation program increases the likelihood of long-term success by methodically teaching sales basics over an extended period of time. Instead of participating in a short sprint or a one-day workshop, sellers dissect the sales content in small amounts over the course of seven weeks. This ensures that sales professionals have opportunities to practice what they learn in a positive environment and gain feedback from experienced coaches and sellers. Over the years we have seen this type of learning model offer the best ROI for both the seller and their company.
This particular sales training program lasts 7 weeks. Review the syllabus below for a more thorough breakdown of the content.
Syllabus
The TSE Sales Foundation Program uses long-term strategies to help sellers build effective habits they can build on as their careers progress. The hands-on approach allows them to craft the training to their own buyers and gain feedback from the sellers around them. Here is what we will cover in each session.
Session 1: Program Introduction & Welcome
Session 2: Prospect Like An Evangelist
Session 3: Prospect Like An Evangelist
Session 4: Creating Irresistible Value
Session 5: Creating Irresistible Value
Session 6: The Conversion Phase
Session 7: The Conversion Phase
Module 11: Final Talks
- Closing on Emotions
- The Key to Effective Negotiation
- Assure the Sale
- I Have a Feeling This Won't Move Forward
- Task Recap
Module 12: Post Sale
- What to Do After You Get the Sale
- Sending Thank You Cards
- Asking for Referrals
- Task Recap
- Final Quiz
TSE Sales Foundation FAQ
If for some reason you’re unable to make a session, no worries. We will record each session and provide it to you within 24 hours.
Each group session generally lasts 90 minutes each week. The LIVE sessions are typically scheduled on Thursdays or Fridays at downtimes during the day.
Yes. If you are trying to get multiple sellers in the program, we offer group rates. Team rates begin with six or more sellers. Contact a team member for details.
Yes. Many companies offer a professional development allowance for each seller and will give you reimbursements for the program. Check with your organization/sales leader. We can provide you invoices as needed and a certificate upon completion of the program.
Each cohort has a maximum of 25 individuals.
You will have access to the modules for 90 days after the program ends.
The program will last 7 weeks. Two modules will be dripped each week.
No, there are no prerequisites for this program.
What Clients Say About TSE Sales Foundation
Janine King
Sales Professional
"I really enjoyed this course a lot. I am actually going to go back and watch some of the modules again because I feel like this sales training gave me the tools I need to succeed, I just have to implement them."
Josh Elledge
Sales Leader
"Donald Kelly a.k.a. The Sales Evangelist has been our company’s go-to sales trainer for a couple of years...As a result, we’ve been able to build up a thriving organization of nearly 30 employees now. I regularly get compliments from our clients and potential clients about how great our team is to work with...I’m so grateful to Donald and all his guidance!!
Katie Henderson
Enterprise Account Manager
"Donald provides training which speaks to current situations that sales people are all experiencing today, so it's relevant"
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