Our Sales Education Philosophy

Our philosophy around sales education is focused on helping sellers develop lasting healthy sales habits. Unlike traditional sales training programs delivered in one day and quickly forgotten tomorrow, The Sales Evangelist programs are taught in short amounts over multiple weeks to reduce content overload and ensure sales professionals truly grasp the content. Here is a breakdown of how we deliver education:

1. Step 1 - Each week sellers are assigned specific modules to study, where they will watch the required videos, do the designated tasks. This should take no more than 30-60 mins each week. 
2. Step 2 - Since accountability is a proven way to ensure tasks are completed, sellers are assigned to a sales cohort where they report on their progress to their assigned accountability partner and engage with sellers in the program to expand the learning process beyond their own work. The community of other experience sellers is also a great sounding board. 
3. Step 3 - Sellers participate in a live, 90-minute instructor-led cohort training session each week. The sales training will provide additional insights beyond the module's study, clarify principles learned, and offer role-play situations to practice the content learn. This process helps sellers develop confidence in their knowledge and abilities which allows them to build lasting habits. 
4. Step 4 - Throughout the week sellers are able to apply what they’ve learned to their own sales efforts. This real-world practice solidifies the principles, builds lasting habits, and internalizes the sales training to maintain continual results. 

With the proper sales training and coupled with a personal desire to succeed, we believe anyone can thrive in sales, consistently hit quota, and earn the highest income of their professional career. This idea resonates in everything we do. 

What Does The Sales Evangelist Mean?

Historically the term "evangelist" demotes someone who is passionate about their belief and seeks to convert them to the cause. Similarly, we seek to help the nearly 60% of sellers, struggling to hit quota each month, get converted to a better way of selling that is guaranteed to help them thrive. What better way to express this is to become "evangelists" for the cause.

Over the next 5 years, our mission is to introduce 1,000,000 sales professionals to a better way of selling with our sales education programs, free content, podcasts, and events. Our Chief Sales Evangelist and founder, Donald C. Kelly, struggled as a new B2B sales professional. Fortunately, he was able to receive the proper training and guidance which has led to his success as a software seller and the formation of TSE as one of the world's renowned sales education organizations.