What is BusDev2022?

BusDev'22 Summit is a 1-day business development summit featuring some of the world's best sales influencers teaching sellers and sales leaders the latest sales outreach strategies proven to offer success. BusDev'22 Summit is unique in its hands-on, workshop-like environment focused on helping you learn through application. Attendees are HIGHLY encouraged to bring their laptops, a physical notebook or tablet to take notes and participate in the interactive trainings. Donald C. Kelly and The Sales Evangelist Training organization will host the BusDev'22 Summit in West Palm Beach, Florida.

Event Highlights

  • High-quality, engaging sales training from industry-leading business development experts.

  • Practical business development strategies and tactics from sales practitioners in a hands-on workshop environment and NOT just water down theories you can find in a google search. 
  • Networking opportunities to build lasting relationships with other top-performing sellers and sales leaders. 
  • Unique sales educational experiences rather than a boring all-day lecture.

Who Should Attend BusDev22?

BusDev'22 is designed for sales leaders, sellers, and anyone involved in revenue generation activities for their organization. Here is a list of sales roles who will find this a valuable and awesome event: 

  • Business Development Representatives
  • Sales Development Representatives 
  • Full Cycle Sellers 
  • Business Development Managers 
  • Account Executives 
  • Account Managers 
  • CROs
  • VPs of Sales 
  • Sales Directors
  • Sales Managers
  • Sales Enablement Teams

BusDev22 Speakers

One of the top reasons sellers tell us why they want to come to BusDev'22 is because of the speakers. A lineup of energetic, engaging business development practitioners offering tactical strategies and insights people can immediately implement is critical! Check out our lineup.

Donald C. Kelly 

 Chief Sales Evangelist 

The Sales Evangelist

Dale-Dupree-BusDev 2022

Dale Dupree

Founder and CEO

The Sales Rebellion

Garnor Morantes - BusDev Summit

Garnor Morantes

Director, Integrated Marketing,

LinkedIn Sales Solutions 

Cherilynn Castleman

Managing Partner

CGI Executive Coaching

Dejuan brown

DeJuan A. Brown

Director, Business Applications


Cynthia Barnes - BusDev Summit

Cynthia Barnes

Keynote Speaker | Sales Influencer

National Association of Women Sales Professionals (NAWSP)

Greta Schulz


Schulz Business SELLutions

Steve Nudelberg

Coach, Speaker, Author


Marc Levine


Improv My Sales

Anita Nielsen

President Owner

LDK Advisory Services

Jordan Crawford Bus Dev Speaker

Jordan Crawford



Kyle Williams



Scott Romney

Strategic Account Executive - Brands


Some of Our Topics include:

  • Most effective to creatively do cold outreach 
  • What prospects are expecting from your discovery calls
  • What is working in 2022 when it comes to writing great cold emails
  • Most underused Sales Navigator outreach strategies 
  • State of Sales by LinkedIn - What b2b prospects are expecting in 2022

What to Expect at BusDev 2022?

BusDev Summit 2022 event is designed for BDRs, sales leaders, and anyone involved in revenue generation activities for their organization. Here is what you can expect when you attend this year. 

High QuaLITY SALES Education

Attendees can expect high-quality, hands-on sales education from leading industry experts on new business development strategies, tips, and tools to build your sales pipeline. We're ditching the theories              and teaching real-life examples and concepts you can leave and apply right away to stay ahead of                        current trends. 

Small Group Learning

With our 100 in-person attendance cap, you don't have to worry about getting lost in the shuffle. You'll                  get all your questions answered, and the care and attention you deserve.


Connect with 100 other like-minded sellers passionate about learning the latest business development strategies and growing sales pipeline. Whether you are a seasoned sales veteran or brand new to sales,                you'll have opportunities to build lasting relationships and strategic partnerships. Who knows, you may                  even be able to find your next sales gig or get introduced to a new prospect.

Get INspired and Get Motivated With a CLear Plan 

BusDev Summit 2022 is designed to make you feel like you can take on the world. You'll be equipped with new skills and knowledge from each speaker to establish a clear path of action. Come Monday morning                you'll be able to get started immediately on improving your business

BusDev22 Agenda


You missed out!

Thursday June 23, 2022

7:30 PM 

BusDev VIP dinner and networking with speakers 

Attendees will get a chance to eat and connect with each other. 

Friday June 24, 2022

7:00 AM 

Registration Opens, Breakfast and Network!

Attendees receive name badges, welcome bags and other event-related swag. They also have the opportunity to have breakfast connect with fellow attendee and network with others. 

8:30 AM

Donald C. Kelly. - Welcome and Event Kickoff  

The official start of the event. Donald Kelly will deliver a welcome message to jump-start the day. 

9:15 AM

Garnor Morantes - LinkedIn State of Sales - How Sales Navigator Can Help You Win Now

With more than 800 Million Users, LinkedIn is the leading platform for B2B sales. Through this thriving ecosystem and additional research, LinkedIn knows what buyers want and how top-performing sellers are winning more deals. Based on data from its Fifth Annual State of Sales, Garnor Morantes will share emerging trends in buyer expectations, remote selling, how top-performing sellers exceed quota and more. You will also get a first-hand view of how you can use Sales Navigator today to boost your business development efforts. 

10:00 AM

Steve Nudelberg - Modernizing Business Process - A Strategic Approach to 

Attracting, Acquiring, and Retaining New Clients.

Sales is DEAD! BUILDING RELATIONSHIPS IS THE NEW ABC (ALWAYS BE CONNECTING) There are so many new tools that allow you to create awareness at scale, conduct extensive research and communicate in strong and relevant way.With new tools comes new thinking on how to scale relationships in a virtual environmentIn the new digital environment, professionals have to develop a new school process of pipeline development and outreach.

10:45 AM

Cynthia Barns - Digitally Unstoppable: How to Use LinkedIn to Build a Wildly Successful Book of Business

In this highly engaging and interactive session, you'll learn the digital tactics the Top 1% use to exceed their sales targets. 

You discover how to use LinkedIn to fill your pipeline with highly qualified buyers, post content that establishes you as an authority in your field, and position yourself as the obvious choice in the eyes of your buyers!

You may even realize that LinkedIn is the only lead generation source you need! Here's just a sample of what you can expect at this highly engaging and interactive session:

1. Learn how to go from "seller" to "server."
2. Gain the confidence to approach any buyer, regardless of stature or title.
3. Easily attract those willing and able to pay for your product/service.
4. Acquire the tools you need to create a digital, no-fail lead generation strategy.
5. Uncover the real secret for creating a future-proof system that will withstand any algorithmic changes.... and much, MUCH More!

This highly engaging and interactive session where you can go from "pitch slapping" your prospects to creating relationships filled with immense value.

11:30 AM

PANEL - Led by Cherilynn Castleman and Panelist Including Scott Romney, Greta Schulz, Kyle Williams

What's Working For Our Team Right Now? - The Most Effective BusDev Plays Used By Our BDRs and AEs to Consistently Build Pipeline 

With many different technologies and the constantly changing landscape of outreach strategies, it’s difficult to find a great outbound approach and stick to it. During this value-packed panel discussion, sales experts, sales leaders, and sellers from companies will share what has been working successfully for their clients and teams as well as offer ideas on how you can figure out what you should do. Be sure to come ready for this session. 


12:15 PM


Attendees are able to enjoy lunch at one of two delicious venues or offsite at local restaurants around the hotel.  

1:15 PM

Marc Levine - Improv Selling Warmup Activities


Now that you've had lunch and gotten all filled up, we will have the one and only Marc Levine lead us in some awesome improv exercises. This will help us get our heart rates pumping and energized for the next half of the day. Marc offer training like this for sales team across the country teaching them how to use improv to get out of their comfort zones and become more agile. You will LOVE it! 

1:30 PM

Dale Dupree - Reach out Like a Rebel - Creative Concepts to Elevate your Prospecting

Creativity is underutilized in the sales space. Today's modern buyer is used to the same old boring outreach game which causes your prospecting efforts to feel like white noise in the eyes of your potential client. Learn how to replace your pitch with an experience and build a proper narrative that will stand out from the crowded bullpen with those you seek to serve.

2:15 PM

Jordan Crawford - Why They Never Reply: Cold Email in 2022

Remember when people used to reply to your cold emails? Now you have to offer them cash, talk about their favorite football team, use AI to fake personalize, and send a 24 long sequence. And you can't track open rates anymore as those tracking links are blocked by Apple and tell Google you're spam! And with all this hard work, fewer than 1% ever reply.

But it doesn't have to be this way. 

Jordan Crawford will talk about how to find companies in pain, categorize their pain, and communicate precisely to each company about that pain, at scale. You'll learn about the best data out there (forget ZoomInfo), about standing up an automated outbound system, trigger thinking to identify moments your prospects care about, and a healthier approach to outbound that doesn't have your reps writing their own emails. What's more? He'll give you ideas for your exact company if you register ahead of time!

3:00 PM

Anita Nielsen - How do you feel about Sales Psychology?  Psychology as Your Strategic Sales Advantage

In 2022, savvy sales professionals know that understanding and leveraging insights from human psychology can be a powerful differentiator. There are a few basic principles of psychology that can help sales professionals better understand a buyer’s needs, to create a value proposition that wins you the deal.  Learning to be a “sales psychologist” begins with DISCOVERY.  This session led by Anita Nielsen will show you how to tap into buyer psychology and learn their operational, emotional, and personal needs.  Understanding these needs positions you to develop and deliver a differentiated value proposition so you can win bigger and better, while creating customers for life.  

3:45 PM

 Dejuan Brown - Words Have Meaning: How Our Words Impact Sales Performance and Business Activities 

Business development, like all things sales, is a human-contact sport! Often, when considering creative approaches to drive business relationships, we start with tactical methodologies. Those methodologies often come complete with their own glossaries, such as:

  • Prospects
  • Hunting 
  • Kill 
  • Closing 
  • Chase
  • Go After
  • Target
  • Take Down
  • Gatekeeper 
  • etc. 

To name a few which frames how we think about our businessand the people we serve through them.

How often do we assess the downstream impact of those glossaries, to make adjustments in our language to better serve our objectives? Language shapes mindset, mindset shapes behavior, and behavior shape our business outcomes. During this interactive session, Dejaun Brown will break down how this is impacting your team's sales performance and how to improve it. 

4:30 PM

Breakout Groups & Closing Comments Led by Donald Kelly 

The goal of this event is to take action! What did you learn from the event that you will implement? During this wrap-up session, we will have fun, meet in small groups, network, recap, and make plans on how to apply what we have learned. Our goal is simple, help you make the change needed to grow your sales pipeline to see lasting results.

5:00 PM

Rooftop Restaurants and Bar

Attendees have the option to explore the rooftop attractions and continue making connections.

Get Your Tickets Now!


You missed out!


Virtual - Online Only Ticket


  • Sit back and let BusDev come to you! Our streaming passes have you covered from the comfort of your home office.
  • Access to all training sessions online.

Best Value

General Admission 

General Admission In-Person 


  • All Access to each workshop at the beautiful Canopy by Hilton downtown West Palm Beach (including access to the recording training at our event On-Demand library).
  • No stress, hands-on, in-person session access with industry experts.
  • Access to special hotel rates through Canopy by Hilton's effortless online booking.
  • Enjoy lunch from one of Canopy's amazing onsite restaurants or choose to enjoy delicious local restaurants within walking distance from the hotel (for individual purchase).

VIP In Person

VIP Pass In-Person


  • Everything from our General Admission Pass, plus:
  • Exclusive VIP Dinner with the speakers the day before the event
  • Reserved VIP seating throughout the event
  • Complimentary BusDev 2022 Conference Shirt

Location & Venue

Canopy Hotel by Hilton Downtown West Palm Beach

Canopy West Palm Beach
Canopy West Palm Beach
Room Canopy West Palm Beach
Rooftop Restaurant Canopy West Palm Beach
Downtown West Palm Beach

Location downtown West Palm Beach, blocks away from the Intracoastal waterway and access to amazing restaurants and entertainment. 

Awesome Rooms! 

If you need a room, book it today to get access to the discounted rate. Discount rates will last until May 24th. 

Onsite Restaurant

Visit the wonderful root top bar and restaurant and enjoy the evening while enjoying delicious meals with awesome company. 

Our Sponsors 

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Business text messaging solutions for the entire customer journey. Try Skipio today.

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LinkedIn Sales Solutions 

Target the right buyers, understand key insights, and engage with personalized outreach. Start a free trial today. 



Unique records, analyses and understands your customer conversations in real-time. We give you the coaching and the insights you need to win more deals and build long-lasting partnerships. Learn more

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The Sales Evangelist 

A sales training organization eliminating confusion from the sales process and simplifying selling. Check out some of their upcoming training programs. Learn more

I really enjoy participating in each sales events. I encourage everyone to make them a priority. They are a great way to expand your sales education, network with others and gain new insights to expand your skills.

Jean Sully