Today’s episode is about getting social… the right way. Our guest today is Michael Manzur. He has some great insights into utilizing social media for selling. It’s about taking advantage of things that will help us work smarter, not harder. These are things that have worked for them, that might already be working for you now, or things that you can still improve upon. Michael is the CEO of Flood Me Social, a social media marketing agency.
Here are the highlights of my conversation with Michael:
Michael’s greatest sales struggles he has had:
How to align the brand with the audience
Strategies to help align your business with your audience:
Observe all the social cues and all the different cues you get.
Observe how to align your value to their need.
You probably hear this a lot but it’s still being less applied. Understand why these people do what they want to do.
Figure out the person’s age, occupation, location, etc. Understand those needs to be able to create a snapshot.
You want the success to continue. Make sure everything is aligned. Align your why and how. Remember that the how informs and the why transforms.
Michael’s Major Takeaway:
Know your why. It’s a very powerful element in sales. You want to make sure the why of the company and your internal why are all aligned with the needs of the customer.
Check out their Facebook group, Miami Social Media Marketing (you don’t have to be someone from Miami) and find great value especially if you need any social media marketing advice.
The Science of Selling by David Hoffeld
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.