How are you using social media to grow your sales? Are you even using social media to sell? But is it appropriate to sell on social media in the first place? I’m bringing in Marty McDonald as he shares great, meaty insights into using social media as part of your sales process and how it’s done effectively
Marty McDonald is the CEO and co-founder of Bad Rhino, a social media marketing agency. He has been in business for five years. They focus primarily on social media within small and large businesses and everything in between. Their goal is to help your message go further on social media and bring back sales leads and whatever clients need such as leads, email opt-ins, brand recognition, reputation management, etc
Here are the highlights of my conversation with Marty:
The biggest stumbling blocks when getting started with social media:
Strategies when getting started with social media:
There is a time and a place to sell on social media but the key word is “social” so be social first.
Educate and entertain a little bit and then the other side will come over time.
It just doesn’t happen overnight.
First steps when getting started with social media:
Focus on one social media channel. Put content out there.
Get your great customers who have been with you since the very beginning and start getting them involved in online conversation. Get them to help you spread the message. Give a simple little card or sign that hit in their register or write in their email or mailer and invite them to join your conversation online. Have small giveaways or small things appreciative of your current customers.
How soon do you start converting them into potential buyers?
Strategies in growing traffic:
Things to consider when thinking social:
Marty’s Major Takeaway:
Keep in mind that social media is social first and foremost then go from there.
Get to know more about Marty on badrhinoinc.com or send him an email at firstname.lastname@example.org.
Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.