TSE 1356: Using Past Stories in your Close
Use Past stories to Close

TSE 1356: Using Past Stories in your Close

Use Past stories to Close Stories are powerful as they can help promote your product or service in many ways. How can you use stories to close deals? Nathan Hirch is a long-time entrepreneur who started with an Amazon business when he was still in college, selling over $25 million in the product. He built his company using virtual assistants and other freelancers and within four years, he was able to scale it to an eight-figure business. 

Stories are effective

Stories make you relatable and as a result, it’s easier to build relationships with other people. The more specific your story is, the better the reception will be, and the more you tell your stories, the more comfortable you become in sharing them.

As you tell your story, you want to watch for their reactions and listen to the feedback. Adjust your stories accordingly so it’s sharper the next time you tell it.  There’s a certain amount of trial and error when crafting your story as you tweak it and see what works. It’s not necessary to always share success stories because people also appreciate how you coped with failure. Success stories aren’t always relatable. 

Create stories around objections 

Start by creating stories around objections. The most common objections are fear of losing money and the fear of wasting time. Take these objections and turn them into stories. Phil Knight’s book, Shoe Dog: A Memoir by the Creator of Nike is a good reference book on how you can create and tell your own stories. 

The Outsource School

Nate’s goal is to help businesses hire A-players quickly. Nate’s company also has a system, a process built-in for operations and marketing to help grow others’ businesses. You can take advantage of it for $997/a year. Today, it’s dropped to $800. 

Nate believes that hiring is the number one skill you have to learn in the business. People who learn how to hire early are typically more successful down the road. 

Using past stories in your close” episode resources 

Connect with Hirch via his LinkedIn account. You can also check out his Outsource school and learn more. Try the trial here. 

Speak with Donald directly for more sales talks. Reach him via these channels: LinkedIn, Instagram, Twitter, and Facebook about any sales concerns. Try Pipedrive today for FREE! As a TSE listener, PipeDrive is offering you an EXTEND trial beyond the typical 30 days + 25% off your first three months after trial. Try it today at  https://pipedrive.live/tse use your code: pipedrivetse.

This episode is also brought to you by Wingman. Wingman empowers remote sales teams with conversation intelligence, actionable insights on successful playbooks, and delivers real-time coaching. Get Insights, Get Intelligence, and Get Revenue.

Check out their website at trywingman.com

This course is brought to you in part by TSE Certified Sales Training Program. It’s a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. It will help them elevate their sales game. Sign up now and get the first two modules for free! You can go and visit www.thesalesevangelist.com/closemoredeals also call us at (561) 570-5077. 

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Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder wrote by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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