Stories are powerful as they can help promote your product or service in many ways. How can you use stories to close deals? Nathan Hirch is a long-time entrepreneur who started with an Amazon business when he was still in college, selling over $25 million in the product. He built his company using virtual assistants and other freelancers and within four years, he was able to scale it to an eight-figure business.
Stories are effective
Stories make you relatable and as a result, it’s easier to build relationships with other people. The more specific your story is, the better the reception will be, and the more you tell your stories, the more comfortable you become in sharing them.
As you tell your story, you want to watch for their reactions and listen to the feedback. Adjust your stories accordingly so it’s sharper the next time you tell it. There’s a certain amount of trial and error when crafting your story as you tweak it and see what works. It’s not necessary to always share success stories because people also appreciate how you coped with failure. Success stories aren’t always relatable.
Create stories around objections
Start by creating stories around objections. The most common objections are fear of losing money and the fear of wasting time. Take these objections and turn them into stories. Phil Knight’s book, Shoe Dog: A Memoir by the Creator of Nike is a good reference book on how you can create and tell your own stories.
The Outsource School
Nate’s goal is to help businesses hire A-players quickly. Nate’s company also has a system, a process built-in for operations and marketing to help grow others’ businesses. You can take advantage of it for $997/a year. Today, it’s dropped to $800.
Nate believes that hiring is the number one skill you have to learn in the business. People who learn how to hire early are typically more successful down the road.
“Using past stories in your close” episode resources
Nathan Hirsch also founded Ecombalance.com a monthly bookkeeping service for Ecommerce Sellers and Agencies.
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