Have you heard of social selling and wondered what in the world it is? Well, you are not the only one. It is a HOT new buzz term that is being thrown around to describe the power of utilizing social media and the web to sell. I LOVE IT! But with the excitement it is very important for us to understand that the basic principles of selling does not change.
In this episode I take the topic head on and share my opinion and thoughts about social selling. I have seen it as a powerful way to build an audience and to eventually sell your product or service. However, one of the mistakes I see individuals make is thinking that if they give a great sales pitch online and send out tweets about their company, that people will come and want to buy their stuff. This is a false concept! It does not work!
The key is to always remember the fundamentals of selling. It is an exchange of value for something else of value. You must offer individuals valuable information and seek to build trust. People will buy from those who they like and trust. Listen to the episode and hear some of the tips and advice I recommend. If you want more than that, feel free to register for this webinar below that my buddy Omar from the 100MBA and I are hosting related to selling online. Come check it out. I know you will enjoy it.
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