TSE Blog 031: Use Video Email To Break Through Inbox Clutter

Are you having a tough time getting in touch with prospects these days? Is it hard to break through the clutter and noise? My guess is that the answer is yes. Some sales reps are finding unique ways to grab prospects’ attention, and they’re taking advantage of video emails. 

During this pandemic, it’s commonplace for sellers to use tools like Zoom, Teams, and Google Hangout to meet with prospects and colleagues. Many salespeople, however, are still missing the ball by not sending video emails to their prospects. You can create a simple video using tools like BombBomb, Vidyard, Covideo, or Loom to make a personal connection with a prospect. Keep your video simple…  less than 60 seconds. 

1. Use a subject line that addresses the prospect’s need 
2. Use the prospect’s name and one sentence that helps her understand what’s in the video.
3.  Introduce yourself by stating who you are and why you are reaching out.
4.  Offer a simple call to action, preferably with a yes or no response. The goal is engagement.

Test it out to see how this simple strategy can build more human connection with your prospects. Let me know how it works out for you. Better yet, if you want a guinea pig to test your first video on, email me at Donald@thesalesevangelist.com.