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The Sales Evangelist

TSE Hustler's League, Sales Coaching, New Sales People, Asking for Referrals

Are you open to getting referrals from clients? Do you ask for referrals?

“Who do you know will benefit from what we offer?”

This is actually the most common question people ask when asking for referrals. But there’s a better, more effective way of doing this.

I have come to recognize that many salespeople do not ask for referrals because they don’t know how to ask for referrals. During this episode, I will share with you how to easily ask for referrals.

Be specific.

Make it easy for your prospects to give you a referral.

Follow up and be grateful to them even if you’re weren’t able to close the deal with them.

Tell your prospect once you’ve connected with their referred person and even if you weren’t able to close, be sure to still thank them.

Strategies When Asking for Referrals:

1. Use LinkedIn

Try to check a person’s connections on LinkedIn and see who are other business owners of the same size who may be a good fit for you.

2. Ask Your Prospect

Mention to them how this person is connected with the specific person who can be a potential customer for your company.Then ask them if they can introduce you to that specific person.

3. Create an email template.

The key here is to eliminate as much as the nuances or difficulties as possible for your prospect. So when you ask them to give the referral an introductory email, offer them a template introduction email they can use which they can use and tweak as they please.

4. Give a referral.

Sometimes, the best way to get a referral is to give them a referral for a service or product they may use. This increase the trust factor and they would naturally want to help you in return by finding people they can refer to you.

Episode Resources:

Building a Story Brand by Donald Miller

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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