In Listening

What Customers Want? Donald Kelly, The Sales Evangelist Podcast, Donald C. Kelly So this week I wanted to try something different. I wanted to do this for a long time now, but finally did it today. You must be thinking what did Donald do? Well, I went out and actually spoke with consumers. People who are like those you connect with on a daily basis as you try to make a sale. If any of you are familiar with Florida, I went down to Boca Raton. Boca is a very business friendly area and some very well to do organizations. If you want to know what B2B/B2C customers or prospects are thinking, this is the place.

In total, I spoke with five individuals who all gave great insights. From listening to being passionate. There were three men and two ladies interviewed for this episode. The overall feedback I received was to make sure you are listening to the prospect. Make sure that you show them that you care about their needs over your own. The funny thing is, that this is something that is important in any great relationship.

If we are focused on the well-being of our loved ones and truly care for them and do all we can to help them, the relationships tend to be stronger and enriching. Issues begin to emerge when we become selfish and concerned about ourselves. In sales, it is the same way. People buy from those they know, like, and trust. They need to have a good relationship with you!

So as you go out and prospect, make sure you keep that in mind. It’s not about you, it’s about your prospects and how you can assist them to make their lives better. You will only become successful when you master that and seek to LISTEN to them. As always, go out and do BIG THINGS!

 

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