In this episode Jared Easley from the Starve The Doubt podcast and I co-host and interviewed Jeffrey Gitomer. Jeffrey is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, and The Little Book of Leadership. Jeffrey’s books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide.
Jeffrey gives public and corporate seminars. He runs annual sales meetings and conducts live and Internet training programs on selling, customer loyalty and personal development. Jeffrey’s clients include large organizations from Coco-Cola to The New York Post.
Jeffrey’s teaches that “People don’t like to be sold, but they love to BUY”. Listen to the episode to learn more.