Picture this: A company that consists of all men creating a product for women.
Do you see a big disconnect here?
Women are massive decision-makers when it comes to consumer-purchasing and here are large consumer companies creating these products when they don’t even have women in their marketing or management teams. As a result, they don’t have a clear picture of who their audience is because they’re not represented.
As salespersons, you need to understand that women are not all the same. They all have different roles to play and needs which you need to tailor to. So pay attention!
Liz O’Donnell is just the perfect guest for today’s episode as we talk about the importance of women in the business scene, the principles of selling to women, and understanding the demographic. By day, Liz is the head of the digital practice for a public relations firm working with big brands, startups, consumer companies, and B2B companies. By night, Liz lives out her passion for writing. Imprinting on the blogging world since 2009, Liz manages a blog called Hello Ladies that tackles issues women should know about and helps them balance their crazy lives.
Today, Liz talks about the importance of women in the sales industry as well as the importance of understanding the roles of women and their needs.
Here are the highlights of my conversation with Liz:
Getting to know Liz:
Understanding the demographic of selling to women and their needs:
Selling to women vs. selling to men
Strategies when approaching female executives:
How salespeople can better understand these roles:
On women selling to women:
Sales that tailor to the women’s needs:
Flirting as a way to connect:
Liz’s Major Takeaway:
Not all women are mothers. Not all women are the same. Understand their roles and needs.
Current projects Liz’s working on:
Focus on women balancing their careers with their aging parents
Her next book is about catering to not only the aging but also for the people caring for them
Get connected with Liz at www.helloladies.com
Liz’ blog: Hello Ladies