Tag Archives for " New Sales "

Promotional Material, Donald Kelly, The Sales Evangelist Podcast

TSE 507: How Can I Make My Promotional Materials More Effective?

Promotional Material, Donald Kelly, The Sales Evangelist Podcast At TSE, we are currently doing some exciting things around our branding and changing our website as we prepare for cooler things ahead. As I’m going through this process, I figured I’d share a thing or two about marketing materials. Do you really need them? If, yes, how should you use them?

Are marketing materials necessary?

How can you stand out to be different? In order to be successful, do the opposite of what everyone else is doing otherwise you will remain as a commodity. Plain, boring commodity. So your goal is to find out ways to stand out from the crowd and be different.

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Strategies for more effective marketing materials:

  1. Showing empathy

Selling is not all about you. It’s not about you, you, you. Create a way to talk about them, them, them. Being empathic is having that power to really get into the shoe of the other person.

  1. The art of giving gifts

Use gifts as an opportunity to build relationship and get information out of potential prospects.

  1. Business cards that clients will like

What can you do to make your business cards stand out? Make it the best card ever even if it can cost more money. Create something that’s going to stand out to your prospects so they can remember you. Print it on the thickest card paper as possible. The thicker it is, the meatier it is. John Ruhlin, in an interview with Pat Flynn, talks about giving a metal business card. How unique is that?

  1. Resume that tells a story

When creating your resume, make sure each bullet point tells a story. Use percentages and numbers to be more specific.

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What are some of the things you do with your marketing materials to make them effective? I would love to hear and learn more about them.

Today’s Major Takeaway:

When creating a marketing material, make sure you recognize that the brand is tailored towards your customers. Make sure whatever you provide stands out. Be creative. Be purple. Be different

Episode Resources:

Purple Cow by Seth Godin

Pat Flynn’ Smart Passive Income interview: The Art of Giving Gifts with John Ruhlin

Giftology by John Ruhlin

Say goodbye to long, boring proposals and check out PandaDoc. Create electronic proposals to your prospects. See it in action. To get a quick demonstration and a free trial, go to www.thesalesevangelist.com/panda

What do you like about our podcast? Kindly leave us some rating and/or review on iTunes. This would mean so much to m

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Jared Easley, Donald Kelly, The Sales Evangelist, Best Sales Podcast

TSE 306: Treat Your Customers Right and They Will Evangelize For You

Jared Easley, Donald Kelly, The Sales Evangelist, Best Sales PodcastToday, we’re going to talk about the power of treating your customers right. Treat them the way they need to be treated and they could actually become evangelizers for you. I’m bringing in Jared Easley on the show today as he shares with us how he experienced terrible customer service and how he dealt with it to fix the situation by giving an honest review to make him heard.

Jared Easley is the co-founder of Podcast Movement and is also the host of the awesome podcast Starve the Doubts. This is a fun conversation as we talk about dealing with your haters, getting around the “shiny object” syndrome, and lessons from The Walking Dead that you can actually apply to sales.

Here are the highlights of my conversation with Jared:

Some tips that Jared learned along his journey:

  1. Have key connections and relationships.

Collaborate with someone. Build relationships and they will trust you. When it’s time to pull the trigger, they’d be more confident to trust and support you.

  1. Provide value as you teach.
  2. Be authentic with your desire to help and serve others.

Lessons from Jared’s experience with Nissan:

  • If you’re not seeing reasonable results, consider leaving honest public reviews to warn people about a negative service that you tried to reconcile.
  • Don’t be afraid to pull a trigger on a negative review if the situation warrants that because it could be the catalyst to help you reconcile with the company and fix the situation.

Sales lessons you can pick up from The Walking Dead:

  1. Cooler heads prevail.

You have to keep your cool when things don’t seem to go a certain way with the pipeline. Chill out, think it through, and you would get better results. Don’t just jump because you’re frustrated or upset.

  1. Be creative.

Think of creative ways to get around challenges. Creative solutions always have a way of making things work.

  1. Collaborate with the right people.

Make sure you collaborate with the right people. Bring value to that community and then you become an intricate part of that community where you can position yourself as a leader.

  1. Make each day count.

Be willing to say you’re going to make things happen. Don’t just take a break and chill. Go for what you need to go for.

Dealing with the “shiny object” syndrome:

  • Don’t let shiny marketing make you feel like you need to jump or else you’d be missing out.
  • Know the people you’re trying to work with and where they are and focus your time and energy on those.
  • Social selling is awesome but don’t get distracted and start wasting your time.

Jared’s Major Takeaway:

Opportunity looks a lot like work. Just do your best and be focused. Make the most of that opportunity. Be a good steward of where you are because that’s the stepping stone to your next opportunity.

Episode Resources:

Check out Jared’s podcast Starve the Doubts

Podcast Movement

Jared’s book, Stop Chasing Influencers

Jay Baer’s book Hug Your Haters

Get a free audiobook download and a 30-day free trial at audibletrial.com/tse with over 180,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

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The Sales Evangelist, Donald Kelly, Donald C. Kelly

Website Sales, Web Leads, Adam Hommey, The Sales Evangelist, Donald Kelly

TSE 225: Help My Website Sell

Website Sales, Web Leads, Adam Hommey, The Sales Evangelist, Donald Kelly Studies have shown that from the time somebody opts in on your site and becomes a part of your subscriber list for the first time, an average of 9 months will lapse from that point to the moment when they raise their hand and say “I’m on your list and really interested in this.”

Hmmmm… why not focus on really selling your website much quicker than average? Adam Hommey, who is my guest on today’s show, can certainly help us on this one.

Adam is the man behind www.helpmywebsitesell.com which works primarily with helping small-mid sized companies launch their products and services, create campaigns, and do promotions. Adam also creates engagement sequences and follow up sequences for select clients who opt in and he helps them walk through re-engagement campaigns.

Adam stresses the importance of not just to grow your list but to nurture it. Listen in for more great ideas from the man!

Here are the highlights of my conversation with Adam:

Strategies to start selling on your website:

  1. Remember that if you have a business and you’ve established anything online, you are a global business.

Even if you’re looking to do business locally, your local customers are looking into the global space to find you.

  1. Have content on your webpages that are optimized around questions or inquiries the way people would type them.
  1. Find out where your customer is hanging out “technologically.”

It could be in various forms like podcasts, YouTube, or email or any social media platform. You also have to think about where they’re hanging out in their head.

  1. Find out their top questions.

These are things you wish that people already knew before they walked in the door or called you up on the phone. Think about the questions you wish they would ask. These are the “should ask” questions.

  1. Have fun with it!
  1. Get your customers emotionally attached to your brand.

Create a user experience that enables you to bond with upcoming customers to helm your message and your brand without complicating things. What can you do to create that bond?

Adam’s Major Takeaway:

Many of the barriers that online business have put between themselves and their prospects are those that they create. Look at the reasons why somebody would be interested in your stuff in the first place, regardless of what it is. People buy based on emotions and then justify the facts.

Also check out Adam’s technique that you can use on your website and this works especially with online training events!
Get in touch with Adam on www.helpmywebsitesell.com or visit www.businesscreatorsinstitute.com and check out their entry level program (it’s free for now!) to help you learn tons of stuff including technical videos on how to spend less time editing and maintaining your website and more time educating your audience and monetizing your business.

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The Sales Evangelist, Donald Kelly, Donald C. Kelly