As human beings, we are born to be communal. We are social. And it’s human nature that we want to be recognized. This is what we’re going to talk about today as husband-and-wife team Adam and Michelle Carey talk about the power of human connection – giving your customer that “human element.” It’s having that connection with your client.
Adam and Michelle have been in the network marketing space for more than 8 years now and recently they’ve expanded their business to a training platform. They also published the book Don’t Be “That Guy” in Network Marketing, which is a good read when it comes to learning strategies in connecting and building relationships with your prospects and customers.
Here are the highlights of my conversation with Adam and Michelle:
Dealing with the negative reputation of network marketing
Biggest mistakes people make in sales:
Listen and don’t over-complicate things by overwhelming your client with all facts and information. Learn to ask good questions and find out their hot button
People on social media don’t want to be pitched. They want to be entertained, be inspired, and have a good time. Peak curiosity and do not raise resistance.
Keep your emails short. People’s attentions spans are shorter. Keep your emails up to 3 sentences with a link so they will read it.
Best strategies when using social media in network marketing:
You don’t have to add the whole commercial to images you post. Raise curiosity to the point that they will come to you and ask questions.
Try to get on the phone with them or meet with them. Get away from the computer and don’t do the whole transaction behind the computer. Human element is vital.
Benefits of online communities:
Strategies in creating online communities:
Ways to motivate your team:
Dig down to find out their why. Be transparent and tell stories to get them to open up.
You can only provide the tools to be successful but they have to make themselves successful.
Find people who are already motivated and encourage them. Pull the gold that’s already out and just polish it up a little bit .
Help people think about their vision in life. Let them know it’s their chance to go get it. Get people to wake up right now.
Adam & Michelle’s Takeaways from Their Book:
Do things that still honor relationships. Learn to have integrity and be honoring to others.
Give yourself permission to fail. Don’t take yourself seriously. Do everything with excellence but give yourself permission to fail. Learn from those failures. Make the tweaks. Get the coaching. Use all this as part of your story.
Connect with Adam and Michelle on www.adamandmichellecarey.com
Jared Easley and Kimanzi Constable’s book Stop Chasing Influencers
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