Medical Sales - The Sales Evangelist

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Saul Marquez, Donald Kelly, Medical Sales Sales

TSE 584:Sales From The Street-“6 Figure Medical Sales”

Saul Marquez, Donald Kelly, Medical Sales SalesSaul Marquez used to sell toilet paper and today he shares a very inspiring story about how he went from doing that to making six figures in the medical sales industry and hopefully, you can glean some insights from it so you too can break into your dream career.

Here are the highlights of my conversation with Saul:

How to break into your dream career:

  1. Be so clear about your goal and be committed to it.

Be willing to wake up earlier and go to bed later. Be willing to give up things in order to get it done. Make it happen.

When you create that moment for yourself or experience that point of no return. This is when you become clear and committed instead of just being interested.

Strategies for staying committed:

  • Set goals and reinforce your goals with people and environments that help you succeed. Make sure your goals are smart, clear, compelling, and that they answer yours why.
  • Surround yourself with people who have done that. Regardless of what aspect of your life, get those people around you.
  • Create the environment around you. Create a vision board of what you want to achieve.
  1. Be so clear about your intentions and invite others to be a part of them.

Write down your goals and put out your intentions. And when it’s so clear, you invite others to do it.

  1. Add value to others.

The more value you add to people, the more people are going to want to help you out. If you set that goal to help one person every single day and do that for the rest of your life, you’re going to have an army of people that want to help achieve your goals too. Piecemeal your dreams in a way that’s going to help you achieve that.

The Compound Effect

Saul recommends reading the book the Compound Effect by Darren Hardy. The idea behind it is that every single day or week, do something toward the attainment of that dream or goal.

Lessons from Saul’s story about the bag of chips

Share your interest to other people and add value in the process and you’ll be amazed! What are you going to do today to help somebody? Before you know it, you’re going to have people coming out trying to help get what you want in life.

How to Break Into Medical Device Sales

Saul has a podcast called Smart Medical Sales. Use the coupon code DONALD to get $100 off and visit www.SmartMedicalSales.com/donald to get his audiobook for free.

Saul’s Major Takeaway:

Don’t be afraid to dream big. Be sure you honor yourself and respect yourself in a way that you’re not afraid to dream big.

Episode Resources:

Connect with Saul through email at saul.marquez@smartmedicalsales.com.

Use the coupon code DONALD to get $100 off and visit www.SmartMedicalSales.com/donald to get his audiobook for free.

The Compound Effect by Darren Hardy

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SaaS, Donald Kelly, The Sales Evangelist, Justin Welsh

TSE 323: How Selling SaaS To Doctors Is Totally Different Than Traditional SaaS Sales.

SaaS, Donald Kelly, The Sales Evangelist, Justin WelshToday’s episode is another interesting one as we talk about selling Software as a Service (SaaS) to doctors and how this is very different than selling as a pharma representative. This might be another career that you might wish to consider and so I’m bringing in Justin Welsh to talk more about this – what selling SaaS to doctors is all about and how to say the right things without stepping on the toes of the doctors.

Justin Welsh is the VP of Sales at a technology company, PatientPop where they’ve grown 400% year over year and is one of the fastest Software as a Service (SaaS) healthcare platforms. They have defined a new category of software called Practice Growth Platform, which integrates with healthcare professionals with their electronic medical records, practice management systems, and managing patient journey.

Here are the highlights of my conversation with Justin:

Things to consider when selling SaaS to doctors:

  1. It’s your turf. Be the subject matter expert.

Doctors are the experts in patients. A pharma rep’s job is to be the influencer. The software is all about the business side, not the healthcare side. To talk about the doctor’s business, you have to be a subject matter expert in exactly the software you recommend. You have to be prepared as someone with in-depth knowledge about your product and your craft.

  1. It’s not about saying the doctor is wrong, but about immediately adding value.

Don’t just pick up the phone and make 100 calls a day. Do your research. Go home and study a healthcare provider’s online presence. Do a thorough diagnosis on his practice online to see what the gaps are in his strategy. Call him and bring up three things that may need fixing. Set up a meeting and show how you might be able to help.

  1. You have continuous training all the time.

You have to utilize your LinkedIn and resources as well as keep up to date with current trends. You have to be that expert and that change happens when you look at your access. You have to move fast and create an honest look at the physician’s future if they don’t choose to make a change.

  1. You have to cause change right away.

You have to get in front of the physician. Make sure they feel as though if they don’t make some changes, there’s going to be a negative future in their practice. Get them to accept that and ask for a meeting. That is best done by being equipped with all the tools you need as an expert in order to make it happen.

  1. Best ways to get access to the doctor

The best times to see the doctor are times when they’re not expecting the call (8-9 am or 5-6 pm). It’s also about sharing how you’re fixing problems similar to theirs.

  1. You have to be a No man. You can’t be a Yes man.

You have to say no when the provider tells you something that’s wrong. At this point, you have to reestablish yourself as an expert. Empower the physician to make their own decision.

Justin’s Major Takeaway:

Become an expert. Regardless of what you sell, you will be most successful when you spend a majority of your time standing in front of your industry, your marketplace, your physicians.

Episode Resources:

Connect with Justin Welsh on LinkedIn or Twitter @justinosu99

Visit PatientPop and check out their Careers page.

Pitch Anything by Oren Klaff

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The Sales Evangelist, Donald Kelly, Donald C. Kelly