First impressions last for most people. Therefore, you have to make sure you establish a great perception. But, how can you create a great perception with your prospects and the people you’re working with?
This is yet another great episode taken from one of the sessions of our online group coaching, the TSE Hustler’s League where we focus on a specific topic each week. This semester is all about building value.
How do you want to be perceived by your prospects?
This goes back to the concept of knowing who your ideal customers are. As you grow and evolve in your career, your customers may evolve as well into a more professional atmosphere. For instance, you may now be attracting customers who pay more.
What are the things you need to project on your platform so people can see it?
What are the most important things you can do to create that image of yourself which you want your customers to perceive you as?
Strategies to establish good perception with your clients:
Identify the places which people will see you (LinkedIn, Facebook, Twitter). These people are going to look for you and they’re going to see you. So make sure you have that great lasting impression. Consider your appearance and look professional. Your choice of color is a huge factor too as well as the style of hair you wear. Bottom line: Make sure you look good.
Look good, smell good. Again, first impressions last a long time. You get one time to make a great first impression. Buyers will create a perception of you that’s going to last a long time. All of this will be based on the first FIRST impression you made.
Your branding is what people think about you when you’re not around. And YOU are the brand. In order to set that perception, you have to clearly understand the person that you are and what you want them to see you as. Be careful with what you post especially when making political statements. Otherwise, make a separate social media account that is solely for business purposes.
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It’s interesting how we tend to overlook the fundamental things we do in sales thinking that we already know them anyway. The real question is: Are you even doing them?
Today, I’m sharing with you three basic principles that I highlighted from an experience I had while I was preparing last week for the coming of Hurricane Matthew here in Florida. I was at the grocery store to get me and my wife a 72-hour kit and some last minute things. Meanwhile, we met two young men selling coupon booklets just outside the store. I noticed some things lacking (which were actually basic) that if they had only applied these would have otherwise given them amazing results.
So I gave them some free 10-minute coaching where they put it into action and that helped them make a sale.
Three Fundamental Sales Principles You Should Implement:
Making eye contact is key. But doing just that without opening your mouth and basically not doing anything about it would mean missed opportunities. It’s not about pushing something on them. It’s about giving them the opportunity to say yes or no. Don’t rob them of the opportunity to improve their business.
Give your clients the opportunity to buy.
Express to them the value of your product or service and give them the opportunity to say yes or no. Give them that power. People don’t want to get sold, but they love to buy. You get higher retention rate when people feel they’re in control and they exercise their buying power.
Make sure you look good. Make sure you look the part. Why?
Your message should be simple, has value, and that’s going to share some unconsidered need. An unconsidered need is something that the prospect may not know that your product or service can solve them.
Create interactive presentations that customers will enjoy and remember. Get a full demonstration of Prezi Business and see the power it has in action. Just go to www.prezi.com/TSE to help you tell more compelling and value-driven stories to your prospects.
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