Tag Archives for " Facebook Ads "

DJ Shri, Donald Kelly, The Best Sales Podcast, The Sales Evangelist

TSE 459: Sales From The Street: “Local Online Advertising Part 2”

The Sales Evangelist Podcast, DJ ShriToday’s episode is Part II of the interview with DJ Shri where we talk about how you can master local advertising.

If you haven’t yet, do check out TSE Episode 454, which is Part I of this awesome conversation I had with DJ Shri where he laid out the framework of local online advertising.

Here are the highlights of my conversation with DJ Shri:

What is Social Proofing?

Who is somebody outside your business that has no personal investment in this that will vouch for you? An example of this is getting 5-star review on Yelp.

What is an Irresistible Offer?

Talk about something that removes that risk. So there is zero risk for the person. Tackle that objection first of removing the risk upfront then show them what you can provide.

How to be top-of-mind to your customers:

  1. Create your avatar.

Google on customer avatar worksheet where you will answer a list of questions to help you identify your customer avatar. The more detailed you can be, the better it is for you to sink into who your ideal customer is. Your avatar may change once you start your business and that’s fine.

  1. Use Facebook Ads

Facebook advertising is a good way to target your customers. It allows you to find out the interests of your customer avatar. Isolate you demographics. Isolate where your prospects are. Be careful as Facebook would try to make it super easy for you to buy their paid advertising because it’s not as easy. Take a step back and really figure out what is Facebook trying to do as they’re targeting really specific people. Don’t be afraid to target locally or at a state-level.

Here’s a trick: Find out a local business selling similar price point things even if they’re not your niche. Find out the local stores in your area that have FB pages. And understand that if these customers can afford say, a $5-$10 cupcake, then maybe they could afford a $5-$10 risk of whatever you’re selling.

DJ Shri’s Major Takeaway:

Go for something you’re passionate about. Sell with your personality. When you’re passionate about something and you really believe in it, that’s an authenticity you cannot fake. And that reflects to your sales pitch.

Episode Resources:

Connect with DJ Shri through email at shri@mobiledjtips.com and check out his podcast Mobile DJ Tips on iTunes.

TSE Episode 454 – Part I interview with DJ Shri

The ONE Thing by Gary Keller and Jay Papasan

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Johnson Emanuel, Donald Kelly, Best Sales Podcast, The Sales Evangelist

TSE 424: Sales From The Street-“Selling High Ticket Product”

Johnson EmanuelHow do you attract high-ticket clients especially when you’re just getting started as an an entrepreneur or a sales professional? Today, I’m bringing in Johnson Emmanuel, Founder/CEO of Clients Attraction, a company that helps businesses and entrepreneurs consistently attract qualified high-ticket clients.

In this episode, Johnson shares with us some insights and strategies that he has done to up his game and grow his company big time.

Here are the highlights of my conversation with Johnson:

Why many people don’t go for high ticket clients:

The mental block – people can’t believe that they can be paid such

What do people pay for?

They pay for RESULT. If you can move somebody from point A to point Z and move them faster and quicker than the person can move themselves then they’re going to pay you anything you want

How to get past this “limited” mindset:

  1. Believe that you’re able to give result.

Believe that what you’re offering can provide value to the marketplace. Your result can move the person to next phase of their life.

  1. Learn how to give people more value.

Believe in yourself that you can move somebody from Point A to Point B with what you’re offering.

Who are your high ticket clients:

  1. The person has the money to pay for your service
  2. The person must commit to their own result

How to find your high ticket clients when you start:

  1. Be clear on how much you want for your business.
  2. Create and package your product.

How much you want will determine how much you’re going to price your product service.

  1. Go online and begin to get people from social media platforms

Create an enticing lead magnet in order to get their email address. Invest in Facebook ads or Twitter ads because they give great returns.

  1. Build relationship with your clients.

People may not buy from you the first time so build that relationship with them by following up through email sequence.

  1. Sell a phone conversation first, not your service.

Don’t sell over the internet. For instance, a lead magnet can be an eBook and then invite them to a webinar. Don’t sell your service first but sell your conversation. You need to get them on the phone, not on the internet.

Biggest mistakes people make when going for high ticket clients:

  • Never being clear about what you want.
  • Not believing that what you offer can move a person from point A to point Z
  • Not having any marketing or sales funnel/process

The power of a good sales and marketing system:

It has to consistently, continuously, dependably, and automatically drive leads into your business every single day.

Johnson’s Major Takeaway:

You should be paid at something for what you’re doing. You need to up your game and up your price as well.

Episode Resources:

Get in touch with Johnson at www.clientsattraction.com.

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