Today’s episode is another snippet pulled out from the TSE Hustler’s League where we talked about how you can craft a powerful message that’s going to impact your ideal clients, that they will enjoy and that they can resonate well with.
Ways to Craft a Great Message during the Prospecting Stage:
Identify the people involved in the buying process. Those people call the shots, whether it be the VP of Sales, or the CEO, or the procurement department.
Tie it back to something interesting about them. Is there any other nugget that you can use within the conversation?
Find a way to share a problem, a solution, and statistics that you can incorporate to tell a story.
Your next step is not the sale. It’s just to get an appointment to the next step so you can dive in deeper.
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