90% of buyers ignore cold calling outreach?
55% of decisions have been made before someone has spoken to a seller from an organization?
So… what do you think has to be done to effectively reach your customer that will eventually convert it into sales? Well folks, this is where Social Selling comes into play. And we have the right guy for that in this episode.
Gabe Villamizar is the Director of Social Selling at HireVue, a video technology company engaged in the HR & recruiting space and now tapping into the vertical selling space using the same technology for self-coaching and self-training.
Gabe coaches his company’s inside sales on how to utilize social media, specifically LinkedIn and Twitter, to generate the pipeline to identify their buyers and enable them to listen, engage, and close the buyers online.
Here are the highlights of my conversation with Gabe:
What is Social Selling?
Social Selling Strategies You Can Apply:
Other strategies you can apply:
Higher management must understand the value of social selling.
Test to see your percentages for social selling and traditional prospecting
Content Strategies You Can Apply:
How to Create Your Own Content:
LinkedIn publishing platform (they also do the marketing for you)
Gabe’s Major Takeaway:
Your LinkedIn profile is not just your resume, but your online reputation. Regardless of what social media platform you use, don’t think of it as your identity. It’s really who you are online.
Current projects Gabe is working on:
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.