Here are some of the major take aways from our conversation:
- Sellers should go in with value FIRST! Learn to deliver value first and then you will have the right to ask for the sale.
- Social selling allows us to deliver value more than ever before and more consistent than ever before.
- Sales is human to human interaction, not a transactions between brands.
- 57% of the buying process is done online before the buyer even contacts the sales professional (corporate executive board). Buyers today are just like you and are doing research online.
- If you are not online or doing social selling this will inevitably happen to you:
- You will be engaged at the late stage of the game.
- You will have no opportunity to add value because you are not the first to bat.
- The discussion will generally move onwards price and commoditization very quickly.
- Best way to engage with buyers today is through content (information).
- Sellers can share content (information) on LinkedIn and other social media platforms.
- “The guy that hustles the most, is the guy that catches the loose ball” -Will Smith.
- Find content that matters to your buyers and repurpose that information. Find the industry leaders, follow them and share the content that they share.
- Be consistent with the information you are sharing online.
- Best practices for Twitter:
- Follow your top 10 best prospects.
- Follow individuals in the organization.
- Use creative techniques to get access to buyers
- Center your LinkedIn profile to your buyers. Check out Amar’s LinkedIn page below:
Check out Pulse on LinkedIn
Stay in touch with Amar:
Amar’s LinkedIn
Amar’s Twitter
Book Recommended by Amar:
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