Curtis McHale is a successful entrepreneur, coach, writer, and speaker. He is living his passion for designing and building WordPress sites and plugins through his company SFNdesign, which specializes in eCommerce and Membership sites, as they seek to help their customers solve their online business problems.
In this episode, Curtis shares with us the concept of service and how service equals sales. Additionally, he talks about the power of choosing your ideal clients and refining who your ideal clients are through asking them powerful, yet impactful questions to cut through the process of finding customers that best fit your business. He also touches on the importance of turning down customers in exchange of getting higher overall returns.
Here are the highlights of my conversation with Curtis:
Curtis’ coolest sales experience when he was the customer.
The only way you can run a good business is if you’re serving your clients.
Many people don’t like being sold to.
The importance of having an idea who your ideal customer is for your business.
Reading Michael Port’s Book Yourself Solid four times and eventually doing the work.
Refining who your ideal client is.
Getting lower financial value for his business but getting higher value overall in life.
On turning down people,
Expense vs. investment[Tweet “Get people to shift their mindset from think of your product or service from “being an expense” to “being an investment @curtismchale””]
Curtis’ questions on his initial email in finding his ideal customers:
Current projects Curtis is working on:
Connect with Curtis over at curtismchale.ca (for coaching). He keeps one call per week for free.
For more information on eCommerce development or membership sites specifically on WordPress, you can find him at sfndesign.ca.
Curtis’ yearly course: Hope is not a strategy: Get a plan for your next business year
Curtis Sample Email:
Curtis’ Major Takeaway:
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.