In today’s episode, I’m bringing in Chris Byrne who is the co-founder of SensorPro, an enterprise messaging and feedback platform (more like MailChimp but for businesses). They have great customers on board such as global brands like Ben & Jerry’s, Kraft, and WD-40, as well as small businesses. Chris especially mentioned working with a company that sold 3,000 liters of olive oil after their first couple of campaigns. Wow!
Right from the executive’s mouth, Chris talks about the power of creative strategies to get to decision-makers and the importance of educating your customers and building relationships.
Here are the highlights of my conversation with Chris:
What makes a great sales approach:
- Understand that it takes time.
- Get to know people. Build up a relationship.
- There is no silver bullet.
Strategies for sales professionals to get to CEO’s:
- Educate them about your product.
- Know their space and the needs of their customers.
- If your product/service helps meet their goals, then they would listen.
- Learn more about their product.
- Know more about their business and speak their language.
- Provide something that’s going to be much simpler.
What you could do as a sales professional:
- Invest in learning the craft of sales.
- Get out there and SELL.
- Get good at storytelling.
- Stay relevant.
The importance of creativity:
- Old-fashioned mails still work
How to reach out to new business owners:
- Keep trying and never give up.
- Don’t assume that one particular channel is going to do it for you. Exhaust every means possible.
Tactics Chris is teaching his people:
- Sales training is a must.
- Following up is key.
- Taking notes of the prospects and knowing when to follow up on them.
Current projects Chris is working on
SensorPro is offering a new set of tools of free mobile-responsive templates you can use right away!
Upcoming partnerships with software vendor Epicor and a content management company
Mention TSE and get some free sending credits 🙂
Gift Chris Sent
Chris’ Major Takeaway:
Do you think everyone else thinks like you do?
The other guys put their pants on one leg at a time too. Realize that the other person you’re dealing with is a human being.