Right from the executive’s mouth, Chris talks about the power of creative strategies to get to decision-makers and the importance of educating your customers and building relationships.
Here are the highlights of my conversation with Chris:
What makes a great sales approach:
- Understand that it takes time.
- Get to know people. Build up a relationship.
- There is no silver bullet.
Strategies for sales professionals to get to CEO’s:
- Educate them about your product.
- Know their space and the needs of their customers.
- If your product/service helps meet their goals, then they would listen.
- Learn more about their product.
- Know more about their business and speak their language.
- Listen.
- Provide something that’s going to be much simpler.
What you could do as a sales professional:
- Invest in learning the craft of sales.
- Get out there and SELL.
- Get good at storytelling.
- Stay relevant.
The importance of creativity:
- Old-fashioned mails still work
How to reach out to new business owners:
- Keep trying and never give up.
- Don’t assume that one particular channel is going to do it for you. Exhaust every means possible.
Tactics Chris is teaching his people:
- Sales training is a must.
- Following up is key.
- Taking notes of the prospects and knowing when to follow up on them.
Current projects Chris is working on
SensorPro is offering a new set of tools of free mobile-responsive templates you can use right away!
Upcoming partnerships with software vendor Epicor and a content management company
Connect with Chris and his team on www.sensorpro.net or Twitter @sensorpro
Mention TSE and get some free sending credits 🙂
Gift Chris Sent
Chris’ Major Takeaway:
Do you think everyone else thinks like you do?
The other guys put their pants on one leg at a time too. Realize that the other person you’re dealing with is a human being.
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