We have an amazingly awesome guest on the show today. It’s Beatrice Louissaint and we’re talking about entrepreneurship and how sales professionals benefit from this. She is the President and CEO of a non-profit organization, Southern Florida Minority Supplier Development Council (SFMSDC), otherwise known as The Council, which works with large corporations helping small-mid sized businesses become successful and profitable. Beatrice has helped a lot of companies, specifically minority-based businesses such as Hispanic, Asian, African-American, and Native American companies to grow. They have been in business for 40 years helping large organizations meet their supplier diversity objectives.
Below are some great principles behind how salespeople can work with entrepreneurs and some things entrepreneurs can do to better position themselves to enter new market and sell better.
Here are the highlights of my conversation with Beatrice:
About The Council:
Biggest pet peeves she comes across with salespeople:
When to know when you’ve gone beyond the mark:
Here’s a little secret: The best time to catch busy people is early morning or late evening
The Principles to Achieving Success in Sales
Everyone has to sell. Know who your customers are. Grow from your current customers. Sometimes we get too busy chasing after the new deals that we forget to take care of what’s feeding us now. Who are your best prospects? Who’s growing that may need your widgets? What differentiates you from competitors?
Check out Carol Dweck’s book, Mindset: The New Psychology of Success (How We Can Learn to Fulfill Our Potential)
Growth mindset vs. fixed mindset
Have a clear and concise vision. Dream BIG.
What are you going to do to work with them? How much do you know about their business and how much are you going to help them grow? Take care of those who take care of you!
It has to be quantifiable, specific, and measurable
How to better develop new business in new markets:
Teaming up, even with your competitors in joint ventures, helps you become much bigger and stronger.
Rethink what you’re doing. You might be in the wrong business. Find something that has growth potential. Be innovative and creative. Think outside of the box.
Current projects Beatrice is working on:
Beatrice’s Major Takeaway:
Be sure to check the vitals of your company and where you are.
Three things you need to have:
Check out the resource page on their website sfmsdc.org
Know more about them on Facebook
Sell or Be Sold by Grant Cardone
My interview with Todd Cohen about Sales Culture
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.