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The Sales Evangelist

Vision, Sales Training, Donald Kelly, The Sales Evangelist Having a Vision

Are you like Alice in Wonderland who really didn’t know where to go? Well, that doesn’t really work in sales. It’s important to be able to have a vision of where you want to go.


If a company doesn’t have a vision, the sales people will be moving towards different directions and nothing is going to get accomplished properly.

Here’s a personal experience of mine during my early years in sales: I worked for a smaller company where executives didn’t have a clue of where they wanted to go and they didn’t know who their ideal customers were.

The result? The company got dissolved.

Unfortunately, a vision of wanting to make money doesn’t really pan out in the long run. A great strategy should be in place. The right people should be in place.

In contrast, I also got the chance to work in an organization with leadership from the top. The executive level had a clear-cut understanding; down to the managers and the team. There was a lot of room for creativity in line with the company’s vision.

The result? The company soared.

Here are 3-Key Steps to Help You Create Your Vision:

  1. Sit down to find out your ideal customer.
  2. Figure out where the company wants to go.

What does your company desire? Where do you want to go? How do you want to do it?

  1. Figure out your personal goal.

What’s your “why?” Why are you doing what you’re doing?

Clear your mind of doubt and keep that big VISION!

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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