Should you use a sales script or not? So many times sales professionals battle whether they should use a script or not. Many sellers feel that they are experienced enough to do without a script when they get on the phone. I was one of those individuals until I came to a better understanding of the errors of my ways and became a convert to sales scripts.
But before you get all rowelled up, let me explain what I mean by a script. I’m not a talking about reading and sounding like a robot, I’m talking about having something to follow to make each call purposeful and effective. It’s being able to have a guide so that a seller sounds more articulate, professional and as a expert in their field. Scripts allow the seller to gain more confidence from their prospects and helps them develop more confidence in themselves.
During this two part series episode I explain more about why you should consider using a script and how to create one. Here are some of the major points from part one:
- Why professionals use scripts (see actors, etc)
- Planning and having a guide is essential for important matters
- The more prepared you are, the greater your confidence
- Time saving factor or know what to say before the call
- You gain the trust of prospect and come off as an expert (which you are)
Obviously, there are many other benefits that one can see from using a script, but these are the most important factors I’ve come across. Stay tuned for part two as I dissect “how” to prepare a script, what you should have and what you may not need. Until then, do BIG THINGS!