There is no better man to talk about building a SALES CULTURE than Todd Cohen himself. Todd is a keynote speaker, trainer, and author. Doing about 90 keynote appearances a year, which are all about building a sales culture. Todd also does workshops based on his keynotes, as well as a bit of consulting.
He has authored two books; Everyone’s in Sales and Everyone’s in Sales: Stop Apologizing! Both of which focus on helping people realize that everything they do is a selling moment.
He passionately believes that a common thread to everything we do is our ability to sell and sell ourselves.
Here are the highlights of my conversation with Todd:
What is a Sales Culture?
A mindset, behavior, or mentality of: “What you do, counts”
Everybody understands that what they do helps the customer say, “yes”
It is the opposite of a siloed culture.
What you’re doing has a profound and systemic effect on the organization’s ability to grow
What you can do TODAY to start developing a sales culture:
2 Ways to Change the Culture:
Current projects Todd is working on:
Todd’s Major Takeaway:
If you have silos in your organization, you are condemning yourself to consistent mediocrity. You must do things to bring down the silos.
Show people the bridge between what they do and how it helps your organization; and you will see them change.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.