4. Did Not Know What to Do
Not knowing what to do definitely was another sure factor for my reluctance. What do I say when I call? How should I leave the voice mail? What questions should I ask? What product should I talk to them about for their problem? What is my value proposition? Not knowing what to do could be problematic. But just like everything else in life, there is a sure way to get around this.
To help me overcome this challenge, I started learning from those who were more experienced. I read books, listened to podcasts, took training courses, etc. If my company did not have a step-by-step sales process, I would make sure to first understand what the customer was looking for/needed and started trying different things to figure out a process. As I went forth with trial and error, I began to learn what to do and what not to do. The next thing I knew, my confidence increased and I started selling. Now that I knew what to do, I had a desire to get on the phones and help others.
As salespeople, we may all face call reluctance at some point in our career. The key is to understand why you are having them and discover ways to overcome them. The faster you can do this, the more successful you will be in the end; I promise. If you want to take in this content through another medium, listen to our podcast here. If you have other factors holding you back from prospecting and making calls, let me know. I want learn what others are up against. Send me an email at Donald@thesalesevangelsit.com
. As always, I want you to see a difference and find success. I want you to go out and do BIG THINGS!