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The Sales Evangelist

Branding, Personal Branding, Marketing, Prospecting

How To Develop Your Own Personal Brand

Honestly ask yourself – Why are you doing what you’re doing? Why are you in sales?

Regardless of why you’re doing it, you gotta know WHY you’re doing it. If you’re doing it just for the money, you might want to re-evaluate yourself because you may be doing it for the wrong reason.

Our guest today, Patty Elizee, shares with us the power of knowing your why… that leads to your purpose… which eventually leads to your fulfillment. These, my friends, make up the essence of developing your own personal brand.

Patty E. (to add a lil swag to it) is the host of the podcast Brand YOU Economy Podcast, where she seeks to Entertain, Educate, and Empower people to leverage their lives. Coming from a background in aviation electronics, Patty eventually ventured into the corporate direct sales industry learning a lot about branding, sales, marketing, and different channels. Today, she helps people find their own why and grow their tribe through the power of effective branding.

Here are the highlights of my conversation with Patty:

Top Keys to Creating Your Own Personal Brand:

  1. Believe in your product.

You can’t sell to other people if you’re not even confident in your own product.

  1. Understand your why.

Why are you doing it? If you’re selling just for the money, you may just be selling for the wrong reason. Find your why. Find your purpose for you to live on that purpose. Why leads to purpose. Purpose leads to fulfillment.

  1. Have your mission statement.

Your people should not only believe in your product but also in your mission. People tend to gravitate more towards the mission, the belief, the drive, or the dream than the product itself.

  1. Know who YOU are.

Patty says one of the biggest mistakes in personal branding is people’s tendency to imitate others. Don’t be a carbon copy. Be your own person. Follow your own individuality. Take no shortcuts.

  1. Convey your message and enable your tribe to have the testimonial for you.

You can say you’re this and that but it makes no sense if no one’s getting it or understanding your message. Your message and other people’s testimonials go hand in hand. They’re the yin and yang to personal branding. Getting testimonials from your community means they resonate with your message.

How to Establish Your Brand Online:

  1. Know your audience.

Patty recommends Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook. You need to understand the fundamentals and foundation of where your audience is.

  1. Know how to speak the language.

When you’re in LinkedIn, know how to speak the LinkedIn language and so with Facebook and other social media platforms.

  1. Focus on one area.

Gravitate to where most of your target audience are. Again, know your audience, where they’re hanging out, and how they speak. Then focus on that area to not waste your energy.


Patty’s Major Takeaway:

Just be comfortable with who you are. Be confident and believe in yourself. Then people will see that light within you and they would radiate in your light. Like a diamond, just shine!

Episode Resources:

Get in touch with Patty through visiting her website www.pattyelizee.com

Check out Patty’s podcast: http://www.brandyoueconomy.com/podcast/

The Sales Evangelizers, Donald Kelly, Sales Facebook Group



About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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