“That which we persist in doing becomes easier to do, not that the nature of the thing has changed but that our power to do has increased.” -Ralph Waldo Emerson
Heber J. Grant was also a big proponent of this quote for persistence and tenacity.
We anticipate things before they happen and since we tend to envision the worst, that translates into poor performances. We are too busy focusing on things that are not REAL that we forgot to focus on the now! Many times these fears of failure will stop us from performing well in anything else that we do.
One example was when I played flag football in college. I was too focused on getting hit (the fear of it) or missing the ball, that I would not catch the ball. Worst of all, many times the things that I was most fearful of never actually happened.
So it is with sales. We worry about “what ifs” and 9 times out of 10 those “what ifs” NEVER happened. What if the prices is too high, what if they say no, what if I forget what to say or what if he thinks I’m not telling the truth? No one else is thinking about those “what ifs”, but you. The truth is, those “what ifs” are lies that translate into fear and poor performance.
If we however, focus on the positive, we tend to see a better outcome.
Focus on what you need to do right now
Practice what you are going to say…say it over and over and over again
Practice your body language in front of a mirror so that your body gestures exhibit that of a confident individual
The more confident you sound, the more likely someone else will be confident in the value you claim you have. Overall, take that new found confidence, go out and do BIG THINGS!
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.
Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.
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