Lead validation combs through all of the conversions generated by your website, on the Internet, and over the phone. It not only lets you know which conversions are actual sales leads, but also the exact sources that generated them. Armed with this information, you can optimize your website to generate even more conversions and sales leads. Even though this process can be laborious and time-consuming, the results can be highly beneficial for your site. The following presentation goes into more detail about lead validation and explains why it needs to be a crucial part of your campaigns.
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Author Bio:
Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing firm in Chicago. His focus is on Internet marketing and website services, and technology.