Sales and marketing are two different aspects, but they need to go hand-in-hand if you want to achieve explosive sales success. However, there seems to be a disconnect between the two and that’s where many new salespeople are having difficulty. They have failed to bridge the gap between marketing and sales. Sometimes, we get too caught up in focusing on just one customer when sometimes we need to take a step back and look at the bigger picture.
In this episode, we invited Barry Doctor over to discuss how you can bridge that gap between sales and marketing, how to think like a marketer to achieve sales success, and some strategies you can apply to pin down your market segment.
Here are the highlights of our conversation with Barry:
Barry’s coolest sales experience as a customer with Comcast 🙂
Marketing vs. Sales
Applying the “n = many” mentality in your sales effort
How to find your market segment:
How sellers can more prepare and think like marketers:
Losing a business to gain more business:
Strategies to better understand your segment:
Tactics of great sellers that reflect their understanding of marketing:
Current projects Barry is working on:
ProductCamp, an “unconference” because it’s self-organized by volunteers for volunteers, who are local practitioners working with products to help learn from and teach each other. It is an event for product managers and marketers.
Who can join: Product managers and marketers
When: March 14, 2015
Where: Boca Raton, South Florida
Connect with Barry through LinkedIn.
Barry’s Major Takeaway:
Take the time to understand the journey that the buyer is going on. Then you can lead them to your salesperson by putting marketing out there on the internet to be found, making information freely available to help them make the right decision to buy your product.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.