Ken Dunn seeks to create the biggest book club in the world through Reader’s Legacy, a wonderful online community geared towards advocating an avid reader’s connection with books. It’s more like Facebook for books, as he describes it.
Ken has traveled all over the world doing sales and training on sales, speaking in more than 40 countries. He has written four books and has sold more than a quarter million copies. His whole platform is to help people understand that people aren’t buying a product. They’re buying you. And they won’t buy from you unless they like you. Once they like you, they’ll buy anything you’re selling.
Ken has worked in the police force as an interrogator for 6 years and has trained under the greatest interrogators in the world. He eventually started 4 companies in the last 20 years – a mortgage company, a property management company, a direct selling company, and a publishing company. He has established himself as an entrepreneur responsible for over three quarters of a billion dollars in sales.
Here are the highlights of my conversation with Ken:
Learning from Og Mandino’s book: The Greatest Salesman in the World
An important lesson that he learned and developed as an interrogator: Attention to details
“All kinds of salespeople can be great charming talkers and can really make you feel good, but it’s only the elite level expert salesperson that can see those little details and realize in the sales from them.”
Two E’s you can master to make you the most detailed person in sales:
Change is inevitable. Either take control of change and direct it or become a victim of it.
Get away from negative people. If someone’s not adding value to your life, detach from them. Get around good, positive people.
Read books. Be around other successful people. Do different things in your life by exposing yourself to different things. Be around like-minded people.
Why you should be a part of the Reader’s Legacy community:
You need to learn from other people through books to make you better in sales
On Ken’s book: The Greatest Prospector in the World
5 years in the making
To be launched in October 2015
Check out this awesome book trailer on YouTube
Ken’s Major Takeaway:
People buy YOU and the better product you make yourself – informed, intelligent, good-looking, good-smelling – everything counts, the more likely that they’re going to buy from you. If you want to sell more, be more.
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.