In this episode, Aaron Brown of Box Home Loans talks about the importance of focusing on yu ideal customers and doing things differently and setting yourself apart from the pack if you TRULY want to achieve HUGE, TREMENDOUS SUCCESS.
Aaron has a dozen different ventures within the mortgage industry. Some successful, many weren’t. But he definitely learned from them all, took what he learned and applied it to Box Home Loans.
A dozen years as an entrepreneur in the mortgage industry, trying different ventures and learning from failures has gotten him into a position that launched the concept of Box Home Loans.
Here are the highlights of my conversation with Aaron:
Aaron’s first coolest sales experience with flying Kingfisher Airlines in India: Being treated first class
Quoting Seth Godin in his book Purple Cow:
“If you could create a competing business with your core business and that competing business could operate on thinner margins and charge less for the customer and still be profitable, then why don’t you do that?”
It took them two years to figure out how to do that, but what they achieved after trying things out and learning from their mistakes is 1,811% growth over 3 years
Keys to the tremendous success of Box Home Loans:
1. Focus on your ideal customer.
2. Differentiate yourself within the industry.
3. Create a process.
They automated everything they can not to eliminate people but for people to focus more on solving complex problems and interact with other people for greater experience
The Power of Referrals
Communication also plays a HUGE role
Explosive growth of Box Home Loans came from REFERRALS
They got 75% conversion rate for having trusted third party referring your business.
Current projects Box Home Loans is working on:
Get connected with Aaron though emailing him at firstname.lastname@example.org
Receive an awesome gift from Aaron! Please visit www.boxhomeloans.com/thesalesevangelist
Aaron’s Major Takeaway:
Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.