The Sales Evangelist, Donald Kelly, Giulia Guerrero

TSE 195: Sales From The Street- “Get To Know Your Audience”

Our guest today is Giulia Guerrero. She is an experienced marketer and sales professional. She has worked with large organizations and small businesses alike. Her mission is to help small and mid-sized businesses learn the one thing which is going to maximize their sales growth. Her biggest sales challenge was trying to get into the minds of her audience. When you are able to get in their minds, you will be better able to sell to them.

  • The best way to understand your customer is to become your customer
  • Take notice of people’s body language when you meet with them in person to better learn their habits.
  • Send personal emails to get to know your ideal customer. The more you can communicate with them, the more you will learn how to assist them. This concept applies to both online and offline business.
  • Learn where your customer is coming from and it will help you better tailor to their needs.
    • Example of selling to military service professionals and offering them smoothies based on their nutritious needs. 

Connect with Giulia and her community 

Entrepreneur, Sales Professional, Business Marketing

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About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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