The Sales Evangelist

Donald Kelly; The Sales Evangelist; Podcast; Email Are you still writing lengthy, long-winding emails to your prospects? Well my friend, unfortunately, you still are living in the sales fantasyland and you need to wake up!

In the real world, long emails suck! No one’s going to have time to read your novel. The key is to keep your email SHORT and CONCISE. Simply put yourself in the shoes of the reader.

In Episode 128, Stu Draper, CEO of revealed what it takes for executives to open an email and really go further and read them.

Tips in Writing Your Sales Email:

  1. Make sure it’s short and concise.

Why do you need to keep it short and concise?

  • It shows you RESPECT their time.
  • You are more likely to get a response (yes, no, or tell me more about it). If they want to go further, they will go further.
  • It shows them that you mean business and that they’re not going to get through a crazy sales cycle.
  1. Spark their interest.

Use a short, concise, and catchy subject that will prompt them to open the email.

Be creative with your email.

Example: Provide a video. Not just a link, but take a screenshot of that video on your computer and put a little “Play Button” sticker (which you can copy online) and link it back to your video. Tell them it’s a 1 or 2 minute video and how they’ll be able to benefit from that video. It’s that simple!

  1. Make sure your email has one or two-liners.

Don’t try to kill it right away.

Less is more. The less you have, the more likely they will listen.

Write something that can grab their attention within the first 10 to 20 seconds. If they’re interested, they will respond automatically.

  1. Trust the process.

You basically have to HAVE a process and go through each part of that process. PATIENCE is key.

Your first email works to just grab their attention. So don’t try to kill it on the first one. Again, be patient.

The second email is where you give more meat and girth.

Don’t have a process? Send me an email at and we’ll help design a process for you.

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