“The bottom line is when you have more influence and you get that influence through more publicity and you get in front of larger and larger audiences, you make more money. You make more sales. You are more successful in business.”
Now is the time to step outside your role of just being an employee or a sales professional. Now is the time to put yourself out there and do BIG things!
Now just how do you do that? How do you amplify your reach? Want to know the secret sauce? Well, you’ve got to listen as Josh Elledge shares with us his strategies that have earned him $8 million in free advertising for his own brand and create a 7-figure company!
Okay, I’ll give you a hint: public relations. Josh Elledge is the genius behind SavingsAngel.com with over $5 million in sales. He is also a leading syndicated newspaper columnist and appears on television 2-3 times every single week.
Here are the highlights of my conversation with Josh:
Why PR is integral to your success:
- It puts yourself in the category of a thought leader in your industry.
Invest in yourself and invest in your own brand. You are engaging in public relations every single day as you build your personal brand and reputation.
Be the go-to person in your industry. Subject matter experts make money. Subject matter experts who can communicate well, can get on TV and get quoted everywhere. Your potential customers are going to be reading about you.
- Public relations gives you long term results.
You are not only going to appear on TV, have research about you, people find you or get a call to action during your segment and pick up new sales, but also, you are building your BRAND. You are building your reputation.
Being known that you are sought after, will definitely give you an edge over other competitors. You are no longer seen as a sales guy anymore, but as a subject matter expert. How cool can that get?
- Doors of opportunities open to you.
Dropping in your media credentials would make people notice you.
Strategies for Creating Your Own Content:
Start generating content.
Generate a lot of content. Build an audience. Build up your credibility. Invest in your own brand by having a blog or podcast.
Have a community.
Have an active social media following. Build yourself up as a thought leader for your industry. The bigger and more prestigious the media outlet is, the more diligent they would be in checking you out. Reputation management is critical!
Practice getting in front of the camera. Work with a coach if you have to. Treat it like you’re auditioning for American Idol. You’re going to have one shot at this, so don’t blow it!
Look for opportunities to participate as an industry expert. Engage with a journalist writing a specific article around your niche and acknowledge them.
Two important things folks!
- Tell your story in front of large audience.
Invest in your image.
Even if you’re only using a Tumblr site or a microblog, make sure you invest in your image and design branding because people would judge you based on how you look. Invest in really good looking graphics or images. Invest in a good designer. Don’t put out amateur stuff.
Josh’s Major Takeaway:
Treat publicity like a very critical aspect of your job. Invest both your time and resources to get really, really good at this.
Current projects Josh is working on:
Check out millionsinfreemedia.com for Josh’s free videos and find out how he as able to get $8 million in free advertising for his own brand and create a 7-figure company!
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