You’re more than likely listening to this episode because you want to improve as a seller or a marketer. You’re seeking education so you can get an edge on your competition. There’s a tool that many of us are failing to embrace, and it could begin a video revolution.
On today’s episode of The Hustler’s League, we’ll talk about how digital cameras can change our companies, and how large organizations are using them well to engage in the video revolution.
The truth is that videos don’t have to be expensive anymore, due to the number of free tools out there and the availability of digital cameras.
TSE Hustler’s League is an online group training session to help sellers like you and me to learn how we can improve our prospecting.
I ran a couple of Facebook ads recently and I had really limited results. Want to know why?
I didn’t run the campaign properly, and I used a static image. I didn’t use video.
If you scroll through Facebook or Instagram, you’ll notice there are lots more videos than there are pictures there. The reason for that is that we don’t want to invest the work to read something. We’d rather listen because we can consume the content while we do other things.
It’s also true that many of us are more visual, so if we can see it and hear it, we grasp it better.
In our sales and marketing efforts, we have to look for opportunities to use video. Many of the platforms we use daily prefer video content because it’s working better.
Hubspot, the marketing platform, has started creating customer success platforms and tools. They’re embracing video because it’s more effective.
We know people prefer video because it helps them understand things better and it allows them to consume content while they are doing other things. Knowing that is true, imagine using video in your sales outreach.
When you use video, it makes your communication unique, and you’re able to effectively share more information than you can in an email.
Embrace the video revolution
These two large companies are already embracing video, and it’s only a matter of time before others do as well.
If you begin to integrate that into the daily operation of your business, you’ll gain the advantage over your competition.
Hubspot is embracing video for both its marketing and its video. They are sending information and creating marketing content that is video-based, and it’s helping their customers.
You could use video as an opt-in for your website: a video that explains why you’re asking for the opt-in and what your customers will get if they do it.
Use it to teach your customers. If they get new software, they don’t want to read an entire book to understand how to use it.
You can literally infuse video throughout your entire organization. Take advantage of its benefits when you’re doing outreach, when you’re marketing, and when you’re teaching your clients.
I use video to train my team members about the backside of the podcast: how to upload audio or how to create artwork.
Humanize your communication
Emails and other forms of electronic communication are less personal. They don’t allow our prospects to experience who we are as people.
Videos allow your prospects to hear you, to see your mannerisms, to hear your tonality, and to see your gestures. It helps them build a connection to someone they don’t necessarily know yet.
Video is the future of sales. If Company A sends me a long outreach email, and Company B sends me a quick video, I’ll be more inclined to click on the video to hear what he has to say.
I encourage you to go back to your team today to brainstorm:
- How can you use video in your sales and marketing efforts?
- Can you use video to help with client success?
- How can we use video to train people?
Share with me what you decide to do with video capabilities.
“Video revolution” episode resources
We’re doing a little bit of remodeling with TSE Hustler’s League this upcoming semester, changing up the curriculum. We would love to have you check it out and apply and see if it may be something that can benefit you.
You can also join our Facebook group, The Sales Evangelizers to connect with sales professionals from all walks of life.
Check out the Video Jungle podcast, your source for marketing and selling your brand using video. Plan, create and share your way to better content and strategy. Video Jungle offers top-notch, state-of-the-art advice about video, which is a great way to offer relevant content on LinkedIn.
Email me for more information about our newly launched Sales Podcast Network, designed to provide specialized sales content for sellers of all levels and all industries. You can also email us about our new business development services.
This episode is also brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. Your prospecting will never ever be the same.
If you aren’t sure you have the right CRM, Maximizer CRMis a personalized CRM that gives you the confidence to improve your business and increase profits. Get rid of the boring CRMs and customize to your team’s selling abilities.
Click on the link to get a free demo of what Maximizer CRM can do for you. It integrates your marketing campaign as well as your CRM.
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