Sales requires a predictable process, but too often sales professionals deviate from the established path. They improvise and eliminate steps, and lose sight of the overlooked basics.
On today’s episode of The Sales Evangelist Hustler’s League, we discuss why it’s important to do the fundamental things that help you close earlier.
Otherwise, you’ll find yourself lacking qualified prospects and closings, and in sales turmoil.
Address objections early.
Identify the objections you’re hearing often and address them as quickly as possible.
If, for example, your prospect fears jumping into unknown territory, address the objection by offering referrals at an appropriate point in the process. Although you wouldn’t want to inundate your current customers with prospects seeking referrals, it might help you move beyond the objections.
Think about the objections you repeatedly hear and address them accordingly.
Sales professionals often make assumptions on behalf of their prospects about what their closing schedule looks like.
Very often, misalignment on time periods creates difficulties.
Instead of allowing those misunderstandings to fester, ask your prospect what their schedule looks like. The prospect won’t be offended that you asked.
Bring up the issue of timing early in the conversation. Ask “What is your timeframe?” Then ask, “Any particular reason you’re looking at that timeframe?”
Don’t take objections personally.
Aside from the common objections, you’ll still get random objections that indicate your prospect isn’t ready to buy.
This is why it’s so important to qualify your prospects early in the process. If you skip over that step, you’ll wind up with prospects that aren’t ready to buy.
I made the mistake of assuming once that because a prospect initiated the phone call with me, he must be ready to buy. I ignored the warnings that I should still qualify him, and ultimately I lost out.
Find the customer who is the right fit for your organization.
“Overlooked Basics” episode resources
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Also, check out the Video Jungle podcast to discover how to use video to take your sales to another level.
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