• Home
  • /
  • Blog
  • /
  • TSE 836: Make Social Selling A Part of Your Day to Day Life

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist

Dale Dupree, The Sales Evangelist, LinkedIn, Social Selling If you don’t already make social selling a part of your day, you should. The millennial generation has connected everyone on social media. Using those platforms to sell should be a natural progression for all sales professionals.

Today on The Sales Evangelist, we’re talking with Dale Dupree, the Copier Warrior, about using LinkedIn as part of your sales process.

Create Curiosity

Your social media pages are your own personal web pages. Your goal is to make sure that people who visit your page can tell what you’re all about.

Make sure they can accomplish the things you want them to accomplish when they get there.

Spark interest for your connections. Create something of value.

If you can create undeniable curiosity, you’ll fly through the sales process in ways you never have before.

Dale recalled a customer who walked away from a 20-year relationship with another company to do business with him.

The customer told him that no one had ever created the kind of curiosity that he had. No one had ever made the sales process enjoyable like he did.

Avoid Pitching

When you first reach out to someone on social media, they’ll likely visit your profile and decide whether to connect with you.

If the very first thing you do after connecting is pitch them, you will have blown an opportunity.

It won’t matter that you have a cool product that no one has ever heard of because you will have blown your chance to connect.

Pitching them should never be the very first contact you make. You’ve built no credibility.

Social media is purely an outreach piece.

Build Community

Dale did the same thing with his LinkedIn community that he does with his in-person sales community.

He created content that motivated people to interact with him. He went local with his outreach and targeted people around him the same way he would with traditional prospecting efforts.

His social media platforms allowed his connections to view his bio and his work history, and learn more about him and his business.

He posted regularly about the connections he was making with people to promote the idea of fellowship.

He boiled it down this way:

Don’t neglect the less-obvious employees in any company either. Rather than simply connecting with the decision makers, connect with the people they work with as well.

Share Stories

People love a good story, so articulate yours well. Tell them how you got where you are. Ask them to share their stories.

It creates interest, and it encourages people to get to know one another.

Don’t be sales-y.

Salespeople are the enemy because there are a million of them, and you’re just one more in the crowd. Your prospect already has plenty of them.

Make people smile. Have fun. Get familiar with the people on social media.

If you do it well, when they meet you in person for the first time, they’ll know you as “the LinkedIn guy.”

Make social selling a part of your day.

Episode Resources

You can connect with Dale at CopierWarrior.com. You can also find him on LinkedIn and other social media platforms as well.

Our friends at Wiley have provided a free excerpt of the book Stop Selling & Start Leading. Based upon research and interviews with buyers, the book provides a blueprint sales professionals. Read an excerpt of the book here.

Once you’ve applied the concepts you heard here today, message me or email me and let me know what your results were.

Check out the Video Jungle podcast, your source for marketing and selling your brand using video. Plan, create and share your way to better content and strategy.

The podcast is part of our newly-launched Sales Podcast Network, designed to provide specialized sales content for sellers of all levels and all industries. To learn more, email us at SPN for more information.

Leave us a review wherever you consume this content, and share it with someone else who might benefit from our message. If you haven’t already done so, subscribe so you won’t miss a single episode.

Audio provided by Free SFX.



About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.