Setting yourself apart from the pack can be difficult; it always has been. Now that sales professionals have access to video, it easier to allow your personality to shine so people can learn who you really are.
On today’s episode of The Sales Evangelist, we talk with John Antonacci of Video Jungle Podcast about using video to connect with your prospects and communicate what’s different about you and your product or service.
Acknowledge the noise.
People are incredibly busy now. We’re bombarded with ads and other content all day long. One statistic suggested it amounts to 3,000 ads per person per day.
There is a lot of noise in the world, and the best way to stand out is to be different.
The old methods of reaching prospects are tougher now: people don’t answer their phones and your emails are automatically routed to a spam folder.
It’s harder and harder to be noticed. You need a campaign that will raise awareness about you and employ multiple angles to reach your prospects.
Capture prospects’ attention.
You’ll be far more effective at grabbing people’s attention if you personalize the message.
John related a story of how his own company used Viewmaster toys to send personalized messages to their prospects.
They created reels with Animus Studios’ message on them and mailed them to their prospects. The accompanying message directed them to a website that had their own company’s name in the web address, with a personalized video on the site.
He explained that, although the campaign didn’t directly earn them any sales, it raised awareness of the company and painted it as an outside-the-box organization.
Create a sequential campaign.
There’s a methodology to this kind of campaign.
It isn’t a shotgun approach to contact, but rather it’s sequential and strategic. You must have a plan.
Once you have your prospects’ attention, you know who to contact with the next round of efforts.
Using BombBomb and Soapbox, you can send personalized videos to your prospects, and set yourself apart from all the others trying to grab their attention.
Episode Resources
Buy your own copy of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies.
Check out Soapbox as a tool for making videos that will set you apart from the competition.
Check out the Video Jungle podcast, your source for marketing and selling your brand using video. Plan, create and share your way to better content and strategy.
The podcast is part of our newly-launched Sales Podcast Network, designed to provide specialized sales content for sellers of all levels and all industries. To learn more, email us at SPN for more information.
Email John or find him on LinkedIn.
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