If you’re new to sales, you may already lack confidence simply because you lack experience. On today’s episode of The Sales Evangelist, personal stylist Rayne Parvis teaches how to use your wardrobe to fake confidence if you’re new to sales.
If you’re not hitting your style or looking your best, your client may make assumptions about you.
Especially for new sales professionals, dressing the part helps you lean into your new profession. When you’re dressed well, you won’t be preoccupied with worries about your appearance so you can focus more on what you want to communicate or what you bring to the table.
Your wardrobe will inspire confidence which will allow you to focus on communicating with your clients.
1. Pay attention to color. Choose colors that complement your hair, eyes, and skin. Avoid black, which can be off-putting.
Blue is a great color for business because it communicates trust, dependability, and commitment.
Studies have shown that even when you’re selling over the phone, you’ll communicate more effectively if you’re dressed for business.
2. Dress one step above your target market. Dressing one step above your audience suggests that you’re relatable.
If you dress too far above your audience, you’ll seem unrelatable and unattainable. They won’t be able to connect with you.
3. Add something to your style that is uniquely you. Maybe it’s a certain color, or cufflinks, or a watch that you love.
Find the balance between “fake it ’til you make it” and authenticity.
Identify one step you can take and apply it immediately.
Dressing well doesn’t have to be expensive, but it will help you feel more confident.
Check out Rayne’s book, Ultimate Guide to Style: From Drab to Fab!, for more information about empowering yourself through your wardrobe.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.