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The Sales Evangelist

It’s Sunday evening, and you’re dreading work tomorrow. You give your time, but not your heart, because you don’t feel like you’re getting the help you need to increase sales. Company culture may be to blame.

Today we’re talking about company culture: why it’s important to create a great company culture and how you do it.

An editor’s note in the South Florida Business Journal pointed out that company culture is the key to growth within any organization. But is company culture more important than sales?

The truth is that you must have a focus on both sales and company culture. If you don’t focus on your employees and your customers, your company will stagnate.

Company culture of empathy

I worked in an organization once that didn’t value my input.

Somewhere along the way, the company lost sight of caring for its employees. Ego took over and it cannibalized the company.

The employees retreated into their own silos and focused solely on themselves. Eventually, the company unexpectedly let go of employees because they were more focused on dollars than on people.

When you have a company culture of empathy, you might still have to cut employees, but you’ll have a plan for it. In turn, your concern for your employees will prompt them to bend over backward for you and the company.

Shared company mission

Once your employees feel like part of your culture, they will care about the shared mission. They will come together for the common good of the mission.

Now you have an amazing product or service and a team that is united behind it. You’re infusing everyone with the drive to become sales professionals.

Here at The Sales Evangelist, our entire team focuses on helping new and struggling sellers close more deals.

All our content centers on that idea. Our whole team centers on that vision.

When you help your employees, your employees will remember it, and they’ll help you.

Ask yourself what you can do to help your employees. Seek first to understand them, and then they’ll seek to understand you and your mission.

Tell friends and colleagues about this podcast, so that if they don’t have the support of their leadership, they can get help here.

Check out The Sales Evangelist Hustler’s League, an online group coaching program that targets sellers of all levels to help them connect with other people and improve their effectiveness.

Subscribe wherever you’re listening and help us evangelize the mission of effective selling.

We want you to be successful; to find more leads; to build more value; to close more deals; to do big things.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

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