In Email, Prospecting, Research, Sales Training

In today’s episode of The Sales Evangelist, we’ll show you how to use tailored email to grab your prospect’s attention. We’ll also show you how to make sure she reads to the very end.

Make her feel good.

People are ego-driven.

Before you make contact, figure out what matters to her right now.

Has she shared something important on social media recently? Mention that in the email. Pick something that demonstrates you were thinking specifically of her company.

Include something in the subject line that will provoke her to open your email. Grab her attention by using her name or the name of her company.

Include only one idea.

If this is the first time I’m interacting with this prospect, this will simply be an email to say hi. But don’t actually begin with “Hi, Mary.”

Begin with her name, followed by a comma, and launch into your message.

Limit your email to one question instead of multiple questions:

“Does this make sense for you? Would you be willing to have a conversation about it? How does next week look for you?”

You’ve included three questions, and your reader will likely decide it’s too much work to respond, so she won’t.

Keep emails simple.

If your prospect doesn’t respond, send a simple email that invites a simple response, and even a way out.

I’m sorry we haven’t been able to connect. I saw your spot on (fill in the name of a platform). If I can help at any point, feel free to respond with:

a. interested

b. interested, but the timing is bad

c. not interested

Consider adding a little humor to communicate a light-hearted exchange.

Close with the words “Thanks in advance,” and include a smiley face, with a nose.

Share what you know.

You likely know other people who could benefit from these simple ways to generate tailored email.

Share this podcast with your team so you’ll all be more successful.

Join us at The Sales Evangelist Hustler’s League for our new semester beginning in April. Our online coaching program includes sellers of all levels from a variety of industries.

We discuss challenges, share conversations, and give you insights you can immediately apply to your own sales process.

We’d be honored to have you join us.

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