You aren’t the only one fighting for your prospect’s attention; she probably doesn’t even know that you exist yet. So how can you use a targeted approach and an outreach cadence to grab her attention?
In today’s episode, we discuss the importance of using cadences and multiple platforms to create a targeted approach to grabbing your prospects’ attention.
Your prospect has a million different things competing for her time: Facebook, mail, social media, television. She is bombarded with advertising.
Don’t allow your ego to get wrapped up in the outreach process. Don’t assume that she isn’t responding to you because she doesn’t like you.
What can you say to grab her attention?
Don’t assume you’re annoying her by contacting her more than one way.
There’s a reason political campaigns use mail, email, billboards, social media, television and phone calls. They want to be where the people are.
Use a cadence.
Your goal should be to have an outreach sequence that spans a period of time. You might, for example, have an email sequence that includes sending 5 emails over 14 days.
The sequence will look different for each company, but it will include a variety of contact requests across a variety of platforms.
Those methods will allow us to initiate a conversation that may lead to a sales opportunity.
Aim for conversation.
Conversations at parties begin with small talk; getting to know the person you’re talking to.
Outreach should look exactly the same.
We should begin by making a connection via email or social media, and then seeking to continue the conversation elsewhere. Perhaps we provide value or learn more about the prospect.
Tha goal isn’t to immediately let her know that I sell something that she should buy. It might require 5 conversations to finally reach a discussion about the product or service.
Sales professionals have a tendency to view relationships with the end in mind, but we must get to know people before we ask them to marry us.
Check out The Sales Evangelist Hustlers League at donaldk4.sg-host.com/hustlers. It’s an online group coaching opportunity designed to help sellers of all levels improve their skills and learn from other sales professionals.
We’re beginning a new semester in April and we’d be honored to have you join us.
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