In today’s episode, we discuss the steps you can take to ensure that your emails are working for you. In our interview with magician-turned-trainer Tim David, we discuss the importance of human connection. We also specify how to ask for something in an email.
Before you send another email:
- Discover the three-word closing that will increase your response rate (as well as the words that don’t work).
- Identify why effective research really is an important part of communication.
- Learn the biggest mistake sales professionals make in email communications.
- Uncover why humor generally doesn’t work in emails.
- Understand the role alliteration can play in your emails that connect with prospects.
Prospects can smell copy/paste communications, so the most important thing you can do is to prioritize personal connection.
Prospecting
Begin the work of connecting with your prospects in the subject line, and don’t stop until you reach the close. Seek a balance between curiosity and clarity: be clear about what you’re offering, but give them a reason to keep reading.
Use what you’re learning about how to ask for something in an email.
Be conversational and personal. Write an email that connects with prospects and lets them know that you know who they are.
Different things motivate different people at different times to open emails. As a result, focus on what motivates people to open an email instead of focusing simply on techniques.
Ultimately, communication is always about relationships.
Episode Resources:
Check out The TSE Hustler’s League https://thesalesevangelist.com//hustlers/
Tim David’s free report featuring 61 science-based influence strategies https://moreinfluential.com
True Influence by Tim David http://booklaunch.io/timdavid/trueinfluence
Tim David on LinkedIn https://www.linkedin.com/in/timdavidmagic/
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