Karim El Gammal is a sales leader who knows how to develop an effective sales plan. He likes to help software companies develop innovative sales strategies and maximize channel-profitability.
He managed to achieve $3M in recurring revenue at Vodafone, in 18 months. Karim also grew the Cambridge Education Group sales team from 1 to 10 people, remotely from Boston, and was one of the key players in creating the Stafford House digital brand.
Currently, Karim is building a sales team in NY, at STRV – software development company.
As an entrepreneur, Karim was featured on Gimlet Media Startup-Podcast after being on the winning NY StartupBus in 2017. He is currently building Phishly to help large companies detect social engineering attacks and avoid getting phished in the future.
1. Bad Data
IBM estimates $3.1 trillion of the yearly cost of poor quality data
When data is transferred from one department to another, it could burn thousands of dollars on running the wrong campaigns or wrong target audience.
2. Aligning the Company’s Objectives Across the Board
The company has to have a mindset as a company of having the right data and apply best practices across different departments.
Generate better inbound leads by talking to your marketing team. Then figure out a plan together. Share feedback, best practices, and align goals together to make it easier for everyone.
Take time to step back and analyze the data on a monthly basis. Figure out what you’ve done wrong and what to do better next time. Then track that data to reach the higher level.
1. Pick a niche market and build traction.
When you track to create something to everyone, you end up creating something for no one. Think about how big is the market, what products are sold, value proposition, and competitive advantages.
2. Target customer
Who’s your target customer and why? Consider your geographic information, target channels, budget and measuring the budget. All these info will help you create your customer profile that will qualify your leads and manage your funnel more effectively.
3. Conversion versus customer fallout.
Think about your competitive advantages or are you missing on important features? Sales reps must report every single feedback in the CRM. The seniors should verify questions and analyze data before sharing the feedback with the product and marketing teams. Transferring the right data at the right time is also crucial.
Understand your value within the organization or wherever you go. It’s essential to grow your career.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.