Don’t know what kind of content marketing to use? Podcast? Blog? Social media? It’s overwhelming, isn’t it? But don’t let these overwhelm you that you end up not doing anything at all. Well, you’ve got to start somewhere.
Oftentimes too, a lot of business owners have a problem being consistent with their content marketing and social media.
How do you start?
Today’s guest is Lyndsay Phillips and she’s passionate about content marketing. She’s going to share with us some valuable, great insights into how to get started with your content marketing to help your business skyrocket this year!
Think of the things you don’t like doing. Then hire part of that out. Figure out what pieces of the puzzle that you can offload or lighten your load.
Think about your time. If your hourly worth is $200 an hour, then you entering data entry doesn’t make sense when you can outsource that at a much cheaper level.
For instance, hire an expert when it comes to the dollars and bookkeeping and strategies when it comes to finances.
When it comes to marketing, there are so many moving pieces as well as video editing.
Hire people that excel in that area so that you don’t have to train anyone. You can rely on their expertise. You can have peace of mind knowing it’s being done and that it’s being done well and that they will look out for you and your company’s wellbeing.
Retainer packages: covering a certain number of hours and tasks per month
Hourly rates: they track their time and bill you at the end of the month
The biggest struggle with content marketing: EXPECTATIONS
Sales funnels are more complex since you need to have a product ladder in order to take a person from A to B.
Your sales funnel has to match your product ladder. All your funnels and email campaigns have to work together so you’re nurturing, you’re staying top of mind, you’re building a relationship with people, you’re holding them by the hand and giving them that natural progression to where they’re supposed to go next.
Stay in touch of your clients to stay top of mind to make sure they’re aware of what you offer.
Get out of that feeling of overwhelm. Plan out what your strategy is for the year. Make sure that you have support, a team behind you, and some help to do these things for you. And start one thing at a time. Start with blogs, get consistent with that. Do some social media. Stay in touch with your emails. Then build out from there. But you have to start somewhere.
Get in touch with Lyndsay to know more about the cool things they offer on www.smoothbusinessgrowth.com. Stuck on where to start? Check out the awesome free guide and social media road map on their homepage.
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Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth. Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.