This podcast just started out as a hobby until people began coming and asking me to teach them and speak to different events. It was a sideline. But as things were growing, I knew this was serious.
Hence, there had to be plans and strategies in place. In short, I jumped ship and left my full-time software job.
Today, find out what I did to grow this business through “focus and measure.”
I was getting speaking opportunities, sure. But I was actually playing on the defensive game, waiting for the opportunities to come as opposed to attacking the speaking opportunities.
The Missing Ingredient: Focus
So I realized what was missing from all of this was focus. I wasn’t just not focused, but I also failed to measure the results from it.
“When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates.”
Every week, our goal is to be able to apply to three to five conferences. So at least I’m aiming at having one speaking gig per month.
Currently, we’re actually getting three speaking opportunities getting booked per month.
What You Can Do:
Figure out how many appointments you need to get per week or products sold per week.
Keep yourself accountable and measure against that.
Figure out areas you can improve on.
Focus and measure!
The 12 Week Year by Brian P. Morgan and Michael Lennington
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