• Home
  • /
  • Blog
  • /
  • TSE 724: Sales From The Street -“Live Local Events”

Don't miss our weekly sales tips!

Sign up below to get weekly tips from Donald on how to build a healthy sales pipeline and convert 2x as many deals!

The Sales Evangelist

Felipe Lodi, Donald Kelly, Sales from the Street, TSE Regardless of which part in the organization you are, everyone is in sales.

Today’s guest is Felipe Lodi, an entrepreneur and sales professional. He’s sharing one of the biggest sales struggle he had, how he overcame it, and the result he has seen from it. 

Felipe is big on providing not just education, but free education through live local events.

Here are the highlights of my conversation with Felipe:

Felipe’s biggest sales struggles:

  • Creating awareness
  • How to generate the trust

Strategy he applied to build trust:

  • He began providing free events with different themes.
  • Their customers went to their events for free and they started to see them as a go-to company for education.
  • As a result, they started to buy from them months after.

Why they chose events:

Free events are not common

Big results they’ve seen from free events:

  • They were counting for referrals before. Now, they have a good flow of subscriptions coming. They no longer do cold-calling.
  • Because they provide free education, more and more people come to them.
  • People are now aware of the brand just because of the events.
  • 28 events and one year later, they are now expanding to other countries in Europe.

Felipe’s Major Takeaway:

Try to keep a small team because it’s much better to communicate when you have your team on the same page. Educate people for free. Giving stuff for free is the new marketing. Don’t sell. It must be hidden. It must be in disguise. After all, they already know you have some products you’re selling.

Episode Resources:

Connect with Felipe on LinkedIn and Facebook. Find out more about his company on WorkFlowICT.

Check out the TSE Hustler’s League.

Tired of PowerPoint decks? Use Prezi Business and your presentations will never be the same.

About the Author The Sales Evangelist

Donald is the host of the popular sales podcast,"The Sales Evangelist". He is the founder of The Sales Evangelist Consulting Firm where he helps small companies develop killer sales process to scale their business and increase growth.

Donald is also an award-winning speaker, sales trainer, and coach. He's a big fan of traveling, South Florida staycations and high-quality family time. Donald has a belief that “anyone” can sell if they have the desire and receives the proper training.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

LinkedIn Prospecting Made Easy!

5 Simple Ways to Landing Appointments on LinkedIn, Even If You Don’t Know Where To Start!

LinkedIn Prospecting on Laptop

TheSalesEvangelist.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. See our privacy policy for terms and conditions and to learn how we protect your data.